HubSpot for Insurance
How independent insurance agencies and brokerages use HubSpot to win new business, cross-sell and keep more renewals, with a version of HubSpot pre-built for insurance and synced with your AMS.
Why insurance agencies choose HubSpot
Your agency management system was built to service policies. HubSpot is built to grow relationships. Together they give producers, account managers and marketing one view of every client and every opportunity.
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One platform, not three tools
Marketing, sales, and service share one database, so X-Date campaigns, producer pipelines, and service tickets all see the same client.
HubSpot for Agents & Brokers
HubSpot Marketing, Sales and Service Hubs, pre-configured for independent agencies and brokerages.
AMS Integration
Powered by Synatic AgencyFuse, with our data model mapped to each supported AMS vendor's APIs and 300+ fields pre-mapped.
Automated Use Cases
Out-of-the-box workflows for renewals, x-date marketing, cross-sell, new-business follow-up and client onboarding.
Featured Integrations
The HubSpot integrations independent agencies and brokerages use most, from quoting to e-signature.
Support & Managed Services
Ongoing support for your HubSpot configuration and AgencyFuse sync after go-live, so adoption sticks.
Get started
Getting your agency on HubSpot
HubSpot Launch Plan
Go live in weeks: we load the insurance data model, set up agency owner, agent, producer, account manager, and CSR views, and turn on your core workflows.
AMS Sync
Connect your AMS so HubSpot runs on live client, policy and renewal data, with you in control of what syncs and who sees it.
Implementation & Migration
Moving from spreadsheets, AMS notes or another CRM? We plan and run the migration so your history comes with you.
Support & Managed Services
After go-live, our team supports your HubSpot setup, AMS sync and users from people who know agency operations.
See HubSpot for Agents & Brokers in action
Book a 30-minute demo and we'll show you how HubSpot works with your AMS and your lines of business.
FAQ'S
HubSpot for Insurance
Is HubSpot a good CRM for insurance agencies?
Yes. HubSpot is a full marketing, sales and service platform used by independent agencies, brokerages and carriers. Configured with an insurance data model, with or without an AMS connection, it tracks policies, coverages, renewal dates and producers the way an agency works.
Does HubSpot replace my agency management system?
No. Your AMS stays the system of record for policies, accounting and servicing. HubSpot becomes your system of engagement for marketing, sales and service, fed by an automatic sync with your AMS.
Can an insurance agency use HubSpot without an AMS?
Yes. Our Stand-alone edition puts clients, policies, coverages and renewals in HubSpot for agencies and brokers that don't use an AMS. Carrier downloads and commission accounting stay outside HubSpot, and you can add AMS sync later.
Which agency management systems integrate with HubSpot?
We integrate HubSpot with Applied Epic, AMS360, Sagitta, HawkSoft and QQCatalyst through Synatic AgencyFuse, with our data model mapped to each vendor's APIs. See AMS Integration for details.
How is HubSpot different from an insurance-specific CRM?
Most insurance CRMs focus on the sales pipeline. HubSpot runs marketing, sales and service on one platform, scales as you add producers and locations, and connects to thousands of apps. HubSpot for Agents & Brokers adds the insurance-specific configuration.
How long does it take to set up HubSpot for an insurance agency?
Most agencies are live in weeks rather than months, because the insurance data model and workflows are already built. Launch Plans start at $2,500 plus HubSpot licensing.