Search Engine Optimization and Strategy

An interested buyer cannot evaluate your company if they are unaware of your existence.

Search Engine Optimization or SEO is the process of improving your website so that it attracts more visitors from search engines and is an important part of any inbound marketing strategy.

Having an effective SEO strategy will help interested buyers find your content at various stages of their buying cycle. Without one, potential buyers won't be able to find your content online.

SEO Audit

As a first step we perform an SEO Audit of your website to improve your onsite SEO that includes:

  • Finding broken links (404 errors), duplicate content, and missing alt text.
  • Reviewing page titles (H1, H2, H3, etc.) and metadata, URLs blocked by robots
  • Identifying duplicate content, temporary and permanent redirects
  • Generating an XML sitemap of your website

From this information we can "grade" the onsite SEO performance and effectiveness of your website and make recommendations for improvement.

SEO Optimization

From the results of our SEO Audit, we can make the required corrections or generate a list of recommendations that can be administered by your website administrator. Our goal is to quickly optimize your website with your existing content to improve the domain authority of your website.

SEO Strategy

SEO is evolving and as a result, many SEO tactics that worked 3 years ago are now outdated. In 2017, Google introduced a new search algorithm that began analyzing phrases instead to only relying on keywords. This was a major switch from keyword to topic-focused SEO.

With your website now optimized, we can work with your team to ensure your website is topic-focused and not just relying on keywords.  We will develop an SEO Strategy for your website by focusing on:

  • Keyword research - keyword phrases based on your buyer personas
  • Create new content or modify existing content around your keyword phrases
  • Optimize your content around a primary content
  • Promote links to your content

In addition to your website pages, our SEO Strategy focuses on blog articles, landing pages and marketing emails. 

Pillar Pages and Topic Clusters

To elevate the search engine rankings of your website, we can help you organize your content around topic clusters and pillar pages. Rather than relying on improving the search ranking of individual website pages, we organize your content using topic clusters.

We then build high performing pillar pages around a specific topic or major focus area of your company to promote your topic clusters. This site architecture will collectively elevate the search ranking of all the content on your website.

Want to learn more about how we can help with your Search Engine Optimization and Strategy plan? Fill out the form below to request a free consultation to learn how Search Engine Optimization can make your content discoverable by your target audience.

Free SEO Assessment

Schedule a free consultation to discuss how our SEO services can help your organization create awareness of your products and services.

By the Numbers

Focusing on SEO is an absolute must to create awareness of your products and services.

  1. According to Databox, 70% of respondents reported that SEO is better than PPC for generating sales. (Source: Databox
  2. Text will always be the foundation of search so making sure the text around your website's assets is descriptive will help them rank well in search. (Source: HubSpot)
  3. Only about 64% of marketers actively invest time in search engine optimization. (Source: HubSpot)