HubSpot for Insurance Solution
HubSpot for Agents and Brokers
HubSpot, pre-built for Independent Agencies and Brokerages. Accounts, Contacts, Policies, Coverages, Schedules, and more are synced with your AMS. Find, win and keep more business on one platform.
Custom records and fields for Accounts, Contacts, Policies, Coverages, Deals and Tickets, plus views built for producers, account managers and CSRs.
On top of that foundation you get out-of-the-box renewal, cross-sell and new-business workflows, a sync with your agency management system, and the integrations agencies use most.
Already on HubSpot? We can add the insurance data model, AMS sync and workflows to the portal you already have, without starting over.
Two editions: with or without an AMS
| AMS-Connected | Stand-alone | |
|---|---|---|
| Best for | Agencies and brokerages on AMS360, QQCatalyst, HawkSoft, Momentum AMP, or Sagitta. | Agencies and brokers without an AMS, including new agencies, producers going independent and teams running on spreadsheets |
| Client and policy data | Synced from your AMS through Synatic AgencyFuse | Entered or imported directly into HubSpot's insurance records |
| Insurance data model, workflows and playbooks | Included | Included |
| Room to grow | Add more AMS fields and workflows as you scale | Add AMS sync later, with no rebuild, if you adopt a supported AMS |
Stand-alone runs your marketing, sales, service, clients, policies and renewals in HubSpot. Carrier downloads, commission accounting and policy issuance stay outside HubSpot.
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HubSpot Customizations
We have developed personalized insurance fields for Accounts, Contacts, Deals, Policies, Tickets, and Coverages.
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AMS Integrations
Integrate your Agency Management System with our Insurance industry-specific version of HubSpot.
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Automated Workflows
Out-of-the-box marketing, sales, and service automated workflows designed specifically for agencies and brokers.
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Featured Integrations
Popular HubSpot integrations commonly used by insurance agencies and brokerages.
Subscribe to the HubSpot for Agents and Brokers Newsletter
Stay informed about the latest announcements, insights, and solution updates for HubSpot for Agents and Brokers.AMS integration powered by Synatic AgencyFuse
As Synatic's go-to partner for HubSpot integrations, we've mapped the HubSpot for Agents & Brokers data model to the APIs of Applied Epic, AMS360, Sagitta, HawkSoft and QQCatalyst. Client, policy, coverage, claims and prospect data flows into HubSpot automatically, with 300+ fields pre-mapped.
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See HubSpot for Agents & Brokers with your own lines of business
Book a 30-minute demo and we'll show you how it works with your AMS and your book.
How does this work?
Our customizations for the HubSpot for Agents and Brokers platform are easily uploaded to your HubSpot Marketing and Sales Hubs in three simple steps:
Support and Managed Services
After go-live, our team supports your HubSpot for Agents & Brokers configuration, your Synatic AgencyFuse sync and HubSpot itself, so adoption sticks and your data stays clean.
Why Should I Use HubSpot?
Scales with your agency
One platform for marketing, sales and service that grows with you as you add producers, locations and lines of business. No seat ceiling.
Your AMS data, working
Every client, policy, coverage and x-date in your AMS becomes something your producers and marketing can act on.
One view of every client
Producers, account managers, CSRs and marketing share one view of every client, prospect and renewal.
More new business
Your website, renewals and x-date campaigns feed new opportunities to producers around the clock.
Our HubSpot Platform Expertise
HubSpot Marketing Hub
Marketing automation platform with all your marketing tools and data in one place.
HubSpot Operations Hub
Operations software that lets you easily sync, clean, and curate customer data, and automate business processes.
FAQ's
HubSpot for Agents and Brokers
Does HubSpot replace my agency management system?
No. With the AMS-Connected edition, your AMS stays the system of record for policies, accounting and servicing, and HubSpot becomes your system of engagement, fed by an automatic sync.
We don't have an AMS. Can we still use HubSpot for Agents & Brokers?
Yes. The Stand-alone edition gives you the same insurance data model, workflows and playbooks, with client and policy data entered or imported into HubSpot. If you adopt a supported AMS later, we add the sync without rebuilding. Carrier downloads, commission accounting and policy issuance stay outside HubSpot.
We already use HubSpot. Can we add HubSpot for Agents & Brokers?
Yes. We start with a review of your current portal, then add the insurance data model, AMS sync and workflows alongside what you've already built, so you keep your contacts, history and existing automation.
Why HubSpot instead of an insurance-specific CRM?
Most insurance CRMs stop at the sales pipeline. HubSpot runs marketing, sales and service on one platform, scales as you add producers and locations, and connects to thousands of apps. We add the insurance-specific configuration so you get both.
Which agency management systems can you integrate with HubSpot?
Applied Epic, AMS360, Sagitta, HawkSoft and QQCatalyst. The integration is powered by Synatic AgencyFuse, and our data model is mapped to each vendor's APIs.
Can I control which AMS data syncs and who can see it?
Yes. We map only the fields you want to sync, and HubSpot permissions control which users can see them.
How long does implementation take?
Most agencies are live in weeks rather than months, because the insurance data model and workflows are already built.