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What is HubSpot for Agents and Brokers?

HubSpot for Agents and Brokers is a customized version of HubSpot Marketing and Sales Hubs pre-configured for independent agencies and brokerage firms.

HubSpot Agents and Brokers Contact View

We have created the essential custom fields for agents and brokers, along with a tailored user interface designed specifically for them.

These enhancements allow you to utilize our out-of-the-box automated use cases, integrate the data from your agency management system, and take advantage of other integrations frequently employed by insurers.

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HubSpot Customizations

We have developed personalized insurance fields for contacts, companies, deals, policies, claims, and additional categories.

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Website design updates

Use Cases

Out-of-the-box automated marketing, sales, and service use cases designed specifically for agencies and brokers.

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Website content updates

AMS Integrations

Integrate your Agency Management System with our Insurance industry-specific version of HubSpot.

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Website migration

Featured Integrations

Popular HubSpot integrations commonly used by insurance agencies and brokerages.

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HubSpot Key Functionality

Our customizations extend into the power functionality offered by HubSpot's Marketing, Sales and Service Hubs.

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Virtual Assistants

TSI Consultants has partnered with Assurtrac to offer their virtual assistant services on our HubSpot for Agents and Brokers Platform.

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HubSpot for Agents and Brokers Overview

Click below to immediately download a copy of our two-page overview of HubSpot for Agents and Brokers.

 

HubSpot for Agents and Brokers

HubSpot Customizations

HubSpot was designed as a horizontal platform to provide the best Sales CRM, marketing automation, service, and commerce functionality across all industries.

As a HubSpot Solution Provider who focuses exclusively on the insurance industry, we have customized HubSpot specifically for the needs of the insurance industry

Custom fields

Custom Fields

We have developed customizable fields that can be easily and quickly adjusted to meet your specific requirements:

 

  • 100+ custom fields for HubSpot Companies, Contacts, Deals, and Ticket properties
  • Custom objects for Policies and Claims
  • 100+ custom fields for Personal Lines policy and claims data
  • 100+ custom fields for Commercial Lines policy and claims data
  • 100+ Life Insurance custom fields
  • Agency-specific custom fields

Policy Object Screenshot

 

User profile

User Profiles

Pre-defined user profiles are essential for optimizing the user experience and tailoring services to meet specific needs for:

 

  • Agency Owners
  • Producers/Agents
  • Account Managers/CSRs
  • Service Center (Virtual Assistants)

"Teams" can also easily be created for users to share access to customized views and contacts, company, deals, and ticket records. For example, a Team can be formed for a Producer and Account Manager who share responsibility for the same book of business.

Reports and Dashboard

Reports and Dashboards

Pre-configured reports and dashboards for each user profile for tracking:

 

  • Policy Renewal Campaigns
  • Cross-sell and Upsell Campaigns
  • New Customer Onboarding
  • Automated Lead Distribution
  • Lead Nurturing Campaigns
  • Payment Reminders

Auto Policy Renewals Screenhot (1)

Our out-of-the-box reports will automatically display only the information each user can access per their user profile.

Email Marketing

Email Marketing

Elevate your email marketing efforts using personalized and automated templates for increased engagement and conversions with:

 

  • Customer Onboarding Emails
  • Policy Renewals
  • Monthly Newsletters
  • Birthday
  • Turning 65
  • Holidays
  • Customer Referrals
  • Customer Survey Requests
  • Payment Reminders
Automation

Automation

Streamline your processes and increase efficiency with pre-built automation workflows for:

 

  • Email Marketing Drip Campaigns
  • Policy Renewals
  • New Customer Onboarding
  • Lead Scoring and Routing
  • Lead Tracking
  • Lost Customer Win-back

Custom Fields

User Profiles

Reports and Dashboards

Email Marketing

Automation

Synchronize HubSpot with Your AMS

Integrate your Agency Management System with our Insurance industry-specific version of HubSpot.

 

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Key HubSpot Functionality for Agents and Brokers

HubSpot offers built-in features to enhance productivity and boost revenue for insurance agencies and brokerages.

Lead Management & Prospecting Workspace
Lead Management & Prospecting Workspace

Keep your agents, producers, and CSRs focused on their tasks as they engage their leads and qualified prospects.

Call Tracking Software
Call Tracking Software

HubSpot's Call Tracking Software tool allows calls to be placed directly from a browser or a desk phone, and automatically tracks and logs sales calls in your CRM.

Personal Lines Playbook
Playbooks

Playbooks are interactive cards displayed in HubSpot Sales and Service Hubs. Playbooks provide guidance for Producers, Account Managers, and CSRs

HubSpot Customer Success Workspace
Customer Success Workspace

The customer success workspace is a personalized HubSpot workspace that allows customer success managers to manage their book of business and upcoming success activities in one place. It helps them stay organized, prioritize tasks, and optimize their schedule.

HubSpot Predictive Lead Scoring
Predictive Lead Scoring

HubSpot's predictive lead scoring uses machine learning to analyze thousands of data points and determine which leads are most likely to convert into customers. The system becomes smarter over time, resulting in a self-optimizing lead scoring system.

HubSpot Mobile App
HubSpot Mobile App

Users of HubSpot’s mobile app can perform all the tasks they typically do on a desktop CRM: entering and updating contact records and viewing historical customer timelines to gain additional context.

HubSpot for Agents and Brokers Overview and Demo

Schedule a time to discuss how our customized version of HubSpot can be implemented for your organization.

How does this work?

Our customizations for the HubSpot for Agents and Brokers platform are easily uploaded to your HubSpot Marketing and Sales Hubs in three simple steps:

3 Steps to customize HubSpot

Why Should I Use HubSpot?

HubSpot for Agents and Brokers
Scaleability

HubSpot is a full-function, enterprise sales, marketing, and services platform that can scale to meet your current and future needs.

Leverage Your Data

Our AMS Sync option enables you to use ALL of the customer, policy, claims, and prospect data that resides in your AMS with HubSpot and other insurance industry solutions.

Simplicity

Your customer and prospect data is synced to one HubSpot database that is shared with the HubSpot Sales, CRM, Marketing, and Services platforms.

Generate New Revenue

HubSpot can integrate with your website to generate new inbound leads for your agency 7x24x365.

Our HubSpot Platform Expertise

 

HubSpot Marketing Hub
HubSpot Marketing Hub

Marketing automation platform with all your marketing tools and data in one place.

HubSpot Sales Hub
HubSpot Sales Hub

Sales CRM system designed for sales to spend less time on administrative tasks.

HubSpot Service Hub
HubSpot Service Hub

Customer Service automation and self-service platform for all your channels.

HubSpot CMS Hub
HubSpot CMS Hub

HubSpot Content Management System to design and host your website.

HubSpot Operations Hub
HubSpot Operations Hub

Operations software that lets you easily sync, clean, and curate customer data, and automate business processes.

Operations Hub
HubSpot CRM

Free CRM to store all contact, company, and deal info for a complete view of your customers.

FAQ's

HubSpot for Agents and Brokers

Does HubSpot replace my agency management system?

 

Absolutely not! We have an option to integrate HubSpot with your agency management system. Your AMS will still be the primary system for your agency's records, while HubSpot will become the ultimate platform for engaging with your audience.

Why is HubSpot a better choice than insurance industry-specific marketing and CRM systems?
 
HubSpot is a full-function enterprise sales, marketing, and services platform that is used by insurance carriers, brokers, and independent agencies. Regardless of the industry, HubSpot can be configured as an industry-specific platform.
 
What agency management systems can you integrate with HubSpot?
 
HubSpot can be integrated with AMS360,  Applied EPIC, HawkSoft, QQCatalyst, Sagitta, Veruna, and Xanatek.
Where can I learn about other HubSpot services you provide?

 

Visit our HubSpot for Insurance page to view all our HubSpot solutions and services.