HubSpot for Agents and Brokers
Grow Your Business with HubSpot
Grow your business with our customized version of HubSpot designed for independent insurance agencies and brokers. Sync your AMS with HubSpot to increase productivity and revenue.
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- HubSpot for Agents and Brokers
What is HubSpot for Agents and Brokers?
HubSpot for Agents and Brokers is a customized version of HubSpot Marketing and Sales Hubs pre-configured for independent agencies and brokerage firms.
Custom Fields
We have developed customizable fields that can be easily and quickly adjusted to meet your specific requirements:
- 100+ custom fields for Personal Lines
- 100+ custom fields for Commercial Lines
- Agency-specific custom fields
User Profiles
Pre-defined user profiles are essential for optimizing the user experience and tailoring services to meet specific needs for:
- Account Managers
- Agents
- Agency Owners
- CSRs
- Producers
Reports and Dashboards
Pre-configured reports and dashboards for each user profile for tracking:
- Renewals
- New Business
- Prospecting Activities
- CSR Activities
Email Marketing
Elevate your email marketing efforts using personalized and automated templates for increased engagement and conversions with:
- New customer welcome emails
- Monthly Newsletters
- Policy Renewals
- Birthday
- Turning 65
Automation
Streamline your processes and increase efficiency with pre-built automation workflows for:
- Email Marketing Drip Campaigns
- Policy Renewals
- New Customer Onboarding
- Lead Scoring and Routing
- Lead Tracking
- Lost Customer Win-back
How does this work?
Our customizations for the HubSpot for Agents and Brokers platform are easily uploaded to your HubSpot Marketing and Sales Hubs in three simple steps:
HubSpot for Agents and Brokers
Use Cases
Transform your marketing, sales, and services teams with HubSpot as your ultimate System of Engagement.
Marketing
Lead Scoring and Routing
Automated lead distribution by assigning leads to sales in a round-robin order or by factors like policy type, deal value, territory, intended use case, or a combination determined by a sophisticated lead scoring system.
Social Media
Develop and oversee your social media strategies across the most suitable platforms tailored to the specific needs of policyholders, their geographical location, and other relevant factors.
Sales
Keep track of potential customers, manage your sales pipeline, and automate your sales processes and reporting.
Sales Processes
Streamline your sales operations by implementing automated processes that reduce administrative tasks for your sales team, allowing them to prioritize new business opportunities and renewals.
Chatbot Sequences
Engage with potential customers, schedule appointments, deliver exceptional customer support, and expand the reach of your personal interactions with the power of chatbot sequences.
Service
Case Management for Policy Renewal
Automate your policy renewal process tasks by creating tasks for customer service representatives and agents
Welcome Emails
Delight new policyholders with a sequence of captivating welcome emails, expressing gratitude for their business and keeping them engaged with personalized updates.
Synchronize HubSpot with Your AMS
Integrate your Agency Management System with our Insurance industry-specific version of HubSpot.
Key HubSpot Functionality for Agents and Brokers
HubSpot provides a plethora of valuable functionalities tailored for agents, producers, CSRs, senior management, and agency owners.
Lead Management & Prospecting Workspace
Keep your agents, producers, and CSRs focused on their tasks as they engage their leads and qualified prospects.
Call Tracking Software
HubSpot's Call Tracking Software tool allows calls to be placed directly from a browser or a desk phone, and automatically tracks and logs sales calls in your CRM.
Meeting Scheduler
Meeting Scheduler syncs with your calendar and tracks meeting within HubSpot. Create round-robin team calendars or individual calendar links that can be used on your website, emails or any channel you prefer!
Customer Success Workspace
The customer success workspace is a personalized HubSpot workspace that allows customer success managers to manage their book of business and upcoming success activities in one place. It helps them stay organized, prioritize tasks, and optimize their schedule.
Predictive Lead Scoring
HubSpot's predictive lead scoring uses machine learning to analyze thousands of data points and determine which leads are most likely to convert into customers. The system becomes smarter over time, resulting in a self-optimizing lead scoring system.
HubSpot Mobile App
Users of HubSpot’s mobile app can perform all the tasks they typically do on a desktop CRM: entering and updating contact records and viewing historical customer timelines to gain additional context.
Integrations
The HubSpot App Marketplace contains over 1,500 options for HubSpot-certified integration apps. We have listed some of the most commonly used applications by insurance agents and brokers.
Best of all, many of these integrations are free!
✔️Agency Management Systems
✔️Calling
✔️CRM
✔️Finance
✔️Insurance Apps
✔️Sales Enablement
✔️Social Media
✔️Website and CMS
Why Should I Use HubSpot?
Scaleability
HubSpot is a full-function, enterprise sales, marketing, and services platform that can scale to meet your current and future needs.
Leverage Your Data
Our AMS Sync option enables you to use ALL of the customer, policy, claims, and prospect data that resides in your AMS with HubSpot and other insurance industry solutions.
Simplicity
Your customer and prospect data is synced to one HubSpot database that is shared with the HubSpot Sales, CRM, Marketing, and Services platforms.
Generate New Revenue
HubSpot can integrate with your website to generate new inbound leads for your agency 7x24x365.
HubSpot for Agents and Brokers Overview and Demo
Schedule a time to discuss how our customized version of HubSpot can be implemented for your organization.
Our HubSpot Platform Expertise
HubSpot Marketing Hub
Marketing automation platform with all your marketing tools and data in one place.
HubSpot Operations Hub
Operations software that lets you easily sync, clean, and curate customer data, and automate business processes.
HubSpot CRM
Free CRM to store all contact, company, and deal info for a complete view of your customers.
FAQ's
HubSpot for Agents and Brokers
Does HubSpot replace my agency management system?
Absolutely not! We have an option to integrate HubSpot with your agency management system. Your AMS will still be the primary system for your agency's records, while HubSpot will become the ultimate platform for engaging with your audience.