Our Story

TSI Consultants was founded in 2009 by David G. Bourque, a Sales and Marketing executive with over 30 years of experience in the Insurance industry. He has held the position of Vice President of Sales and Marketing for several early stage, mid-size and Fortune 500 companies.

His insights helped grow and develop sales and marketing functions at software and consulting firms that were entering or expanding their presence in the Insurance market.

Why Work With Us

  • We have an exclusive focus on developing and executing inbound marketing programs in the insurance industry
  • Our domain knowledge with P&C, Worker's Compensation, and the self-insured market segments
  • Technical expertise with core systems - policy administration, underwriting, claims, billing, and rating

Understanding the insurance buying cycle

Certified in Inbound Marketing

Industry Expertise

inbound marketing for property and casualty

Property & Casualty

The Property/Casualty market segment consists of several types of insurers ranging from household names to new insurers who are introducing disruptive models to the market.

We have experience helping insurtech companies create awareness and generate demand with carrier groups, mutual insurance companies, online insurance providers, and MGAs across all lines of business:

  • Personal Lines
  • Commercial Lines
  • Workers' Compensation
inbound marketing for life insurance

Life Insurance

Life insurance carriers are investing in insurtech solutions that can help them improve the customer experience with their policyholders and advisors.

They are also looking for ways to extend their distribution channels through digital marketplaces.

Our experience ranges across:

  • Group Life
  • Individual Life
  • Voluntary Benefits

Self insured market


In North America, there are over 7,500 self-insured companies that span across multiple industry verticals. This accounts for 30% of the insurance market, and it continues to grow with the addition of new RRGs and Captive companies.

We have experience working across all areas of the self-insured market including:

  • Captives
  • Risk Pools
  • Self-Insured Organizations
  • RRGs

Our Team

David G. Bourque

President and Managing Director

David founded TSI Consultants in 2009 after spending over 20 years as a Sales and Marketing Executive in the insurance industry. He has held the position of Vice President of Sales and Marketing for several insurtech startups, mid-size, and Fortune 500 companies in the insurance industry.

Laurie F. Bourque

SVP Marketing Operations

After her 30 year career in Project Management and Application Development at Hartford Life, Laurie joined TSI Consultants in 2012. Her experience and expertise working with business executives to oversee and develop custom applications for their organizations during her tenure at Hartford Life provide an invaluable perspective to our clients.

TSI Consultants Inbound Marketing and Sales Blog

Sign up for our weekly blog regarding information on selling and marketing into the insurance industry.

Subscribe to Email Updates