Market Research

We conduct a dynamic analysis of your target markets by engaging in initial discussions with a diverse blend of satisfied customers, knowledgeable industry analysts, experts in the field, and trusted insurance carriers.

Engaging in meaningful conversations with our clients' customers is essential to our comprehensive research approach. Our objective is to gain a deep understanding of your customers' perception of your company throughout the selection process.

We carefully create a series of compelling information that progressively highlights the exceptional advantages, qualifications, goals, and objectives that your product offers. Discover why it is essential for prospects to invest their time in learning more.

We will trial the Market Position document with three industry contacts, providing an overview of your company's unique value and offerings. We will develop interview questions addressing your company's positioning and solution value.

We focus on what the solution offering is along with key functions that will resonate with a technical audience such as a CIO, CTO, VP of Application Development, Architect, or VP of Information Technology. 

We specialize in crafting strategic positioning for your company and tailor-made solutions that resonate with top-level executives like CEOs, CFOs, COOs, as well as key decision-makers in Claims, Underwriting, Operations, and Finance departments.

We meticulously outline the key qualities of a potential or "perfect fit" customer who we believe would be genuinely intrigued by the solutions offered by your company.

We conduct an in-depth SWOT analysis on your top three to five competitors.

We carefully curate a comprehensive list of industry targets, taking into account carrier size, type, and LOBs. Throughout the project, we remain open to including additional targets as necessary.

We document opportunities for your company for upcoming events, press releases, speaking engagements, web seminars, or other marketing events for the next 12 months.