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What Can Inbound Marketing Do for My Company?

Inbound marketing can do wonders for your company! It is a marketing strategy that focuses on attracting customers through valuable content and experiences rather than interrupting them with traditional advertising methods.

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Help Interested Buyers Find Your Company

Are you familiar with how most insurers discover potential solutions to address business challenges or seize market opportunities? Like everyone else, they begin their quest by scouring the internet.

Help Educate Interested Buyers

Are you making sure that your website makes it effortless for buyers to find out how you can help them? Because of the many choices available in the market, enlightening visitors about resolving their predicament will set you apart from your rivals.

Help Buyers Evaluate Your Offerings

What incentives can you provide to a potential buyer to evaluate your product or service in their setting and ultimately convert them into a customer? To make an informed decision, numerous insurers may require more than just the standard "Contact Us" option.

Help Keep Customers Happy

Successful companies consistently engage in marketing efforts to keep their customers informed about innovative solutions that can assist them, while also cultivating a devoted customer base who actively promote their brand.

Inbound Marketing Methodology

Technology has changed how insurers identify, research, evaluate, and select products and solutions for their organizations. The traditional methods of cold-calling, email blasts, appointment setting, and other disruptive tactics are slowly fading away.
 
Inbound Marketing focuses on creating educational content that attracts potential buyers to your website, where they can learn more about how your products and services throughout their buying cycle.

Inbound Marketing Methodology 2

Attract

Help Insurers find your products and solutions early in their buying cycle


You want to attract contacts that will potentially become leads. Attract your ideal customer or buyer persona by creating content that's valuable and easy for them to find.

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Convert

Educate visitors on your website as the evaluate solutions in the market


Once you've got visitors to your site, the next step is to convert those visitors into leads by gathering their contact information. In order to get this valuable information, you need to offer something up in return that is helpful and valuable to them.

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Close

Turn qualified leads who are ready to buy into customers


One you've attracted the right visitors and converted the right leads, you need to transform those leads into customers with targeted, automated email nurturing and social media interaction.

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Retain

Keep your customers happy and turn them into promotors

Using context and personalization to deliver tailored messages, continue to engage with, delight, and (hopefully) upsell your current customer base into happy promoters of your company.

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Not Sure if Inbound Marketing is Right for Your Organization?

We offer a no-cost evaluation to help you determine if inbound marketing is right for your organization.

Let’s Talk

PRICING

Inbound Marketing Programs

Select the program that perfectly aligns with the requirements of your organization.

  • Annual Programs
Basic

$4,500/mo

Entry level program for companies with a limited budget to start the transition to inbound marketing.
Get Started
  • 2 Blog Articles per Month
  • 2 Automated Email Campaigns per month
  • 1 Lead Generation Campaign per Quarter
  • 1 Content Development Piece
  • On-Page SEO and Strategy
  • Social Media Management
  • Graphic Design
  • HubSpot Support and Management
  • Website Support**
Professional

$7,500/mo

Designed for small to mid-size companies that are new to inbound marketing and need help to ramp up their business.
Get Started
  • 4 Blog Articles per Month
  • 4 Automated Email Campaigns per month
  • 2 Lead Generation Campaigns per Quarter
  • 2 Content Development Pieces
  • On-Page SEO and Strategy
  • Social Media Management
  • Graphic Design
  • HubSpot Support and Management
  • Website Support**
  • Workflow Automation
Enterprise

$12,000/mo

Designed For small to mid-sized companies with aggressive short and long-term goals.
Get Started
  • 8 Blog Articles per month
  • 8 Automated Lead Generation Campaign/Month
  • 3 Lead Generation Campaigns per Quarter
  • 3 Content Development Projects per Quarter
  • On-Page SEO and Strategy
  • Social Media Management
  • Graphic Design
  • HubSpot Support and Management
  • Website Support**
  • Workflow Automation
  • Paid Social Media and Search Ads
  • 1 Video Marketing Project per Quarter
Premium

$1200

Free Forever. As long as you hustle. No credit card required
SIGN UP
  • We create amazing digital products.
  • We create amazing digital products.
  • We create amazing digital products.
  • We create amazing digital products.
  • We create amazing digital products.
Recommended

$1200

Free Forever. As long as you hustle. No credit card required
SIGN UP
  • We create amazing digital products.
  • We create amazing digital products.
  • We create amazing digital products.
  • We create amazing digital products.
  • We create amazing digital products.
Premium

$1200

Free Forever. As long as you hustle. No credit card required
SIGN UP
  • We create amazing digital products.
  • We create amazing digital products.
  • We create amazing digital products.
  • We create amazing digital products.
  • We create amazing digital products.

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FAQ's

Inbound Marketing

What is Inbound Marketing?
 
Technology has changed how insurers identify, research, evaluate, and select products and solutions for their organizations. The traditional methods of cold-calling, email blasts, appointment setting, and other disruptive tactics are slowly fading away.
 
Inbound Marketing focuses on creating educational content that attracts potential buyers to your website, where they can learn more about your products and services throughout their buying cycle.
Does Inbound Marketing work in the insurance industry?
 
Insurers are bombarded with cold calls, requests for appointments, and demos. As a result, many insurers will not accept unsolicited calls from vendors. The inbound marketing approach educates interested buyers during their buying cycle, allowing them to contact vendors they are interested in when they are ready.
 
Can you help me determine what segment of the industry I should target?
 
Before starting any engagement with a client, we review with them what segment(s) of the industry they are considering and why. We also will make recommendations based on our experience working with similar clients.
What role does social media play in an inbound marketing strategy?

 

Social media plays a crucial role in an inbound marketing strategy. It acts as an effective platform to attract, engage, and convert potential customers. By creating valuable content and promoting it through social media channels, businesses can drive traffic to their websites and generate leads. Additionally, social media allows brands to interact directly with their audience, building relationships and fostering customer loyalty. It also provides valuable insights through analytics, which helps marketers refine their strategies for better results. Overall, social media is an indispensable tool in maximizing the effectiveness of inbound marketing efforts.

How does inbound marketing differ from traditional outbound marketing strategies?

 

Inbound marketing differs from traditional outbound marketing strategies in several key ways.

 

Inbound marketing focuses on attracting customers organically through valuable content and personalized experiences, whereas outbound marketing relies on interruptive tactics like cold calling and mass advertising. Inbound marketing aims to bring customers to you, while outbound marketing seeks to reach as many people as possible.

 

Inbound marketing is more customer-centric and tailored to the needs and preferences of individual buyers. It involves creating targeted content that addresses specific pain points and provides solutions, thereby establishing trust and credibility. On the other hand, traditional outbound marketing tends to be more one-way and generic, with messages that are mass-distributed to a wide audience without necessarily considering individual preferences or needs.

 

Another key difference is the approach to measurement and tracking. Inbound marketing relies heavily on data and analytics to understand customer behavior, track engagement, and measure the effectiveness of campaigns. This allows marketers to continuously optimize their strategies based on real-time insights. Traditional outbound marketing, on the other hand, often relies on less precise metrics such as reach and frequency of advertising impressions.

 

Inbound marketing is a long-term strategy aiming to build lasting customer relationships.