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What is HubSpot for Carriers and MGAs?

HubSpot for Carriers and MGAs is a customized version of HubSpot Marketing, Sales, and Service Hubs that is pre-configured for carriers and MGAs.

HubSpot Agents and Brokers

We have adapted HubSpot to handle data specific to the insurance industry, including policy and claims information.

Website redesign

HubSpot Customizations

We have developed personalized insurance fields for contacts, companies, deals, policies, claims, and additional categories.

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Website design updates

Use Cases

Out-of-the-box automated marketing, sales, and service use cases designed specifically for carriers and MGAs.

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Website migration

Featured Integrations

Popular HubSpot integrations commonly used by carriers and MGAs.

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HubSpot Key Functionality

Our customizations extend into the power functionality offered by HubSpot's Marketing, Sales and Service Hubs.

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HubSpot Customizations

HubSpot was designed as a horizontal platform to provide the best Sales CRM, marketing automation, service, and commerce functionality across all industries.

As a HubSpot Solution Provider who is focuses exclusively on the insurance industry, we have customized HubSpot specifically for the needs of the insurance industry

Custom Fields

Custom Fields

We have developed customizable fields that can be easily and quickly adjusted to meet your specific requirements:

 

  • 100+ custom fields for Personal Lines policy data for home, auto, and umbrella
  • 100+ custom fields for Commercial Lines policy data from BOP, Commercial Auto, GL, PL, Umbrella, and Workers' Comp
  • 100+ Life Insurance custom fields
  • Agency-specific custom fields
User profile

User Profiles

Pre-defined user profiles are essential for optimizing the user experience and tailoring services to meet specific needs for:

 

  • Customer Experience
  • Customer Service
  • Marketing
  • Operations
  • Sales
  • Underwriting

"Teams" can also be easily created for users to share access to customized views, contacts, companies, deals, and ticket records.

Auto Policy Renewals

Reports and Dashboards

Pre-configured reports and dashboards for each user profile for tracking:

 

  • Agency Management
  • Policy Renewals
  • New Business
  • Direct Sales Activities
  • Customer Service Activities
  • Service Center Activities

Our out-of-the-box reports will automatically display only the information each user can access per their user profile.

Email Marketing

Email Marketing

Elevate your email marketing efforts using personalized and automated templates for increased engagement and conversions with:

 

  • Customer Onboarding Emails
  • Policy Renewals
  • Monthly Newsletters
  • Birthday
  • Turning 65
  • Holidays
  • Customer Referrals
  • Customer Survey Requests
Automation

Automation

Streamline your processes and increase efficiency with pre-built automation workflows for:

 

  • Email Marketing Drip Campaigns
  • Policy Renewals
  • New Customer Onboarding
  • Lead Scoring and Routing
  • Lead Tracking
  • Lost Customer Win-back

Custom Fields

User Profiles

Reports and Dashboards

Email Marketing

Automation

 

Key HubSpot Functionality for Carriers and MGAs

HubSpot offers a wide range of essential features designed for sales, customer service, customer experience, senior management, and claims.

Lead Management & Prospecting Workspace
Lead Management & Prospecting Workspace

Keep your sales teams focused on their tasks as they engage their leads and qualified prospects.

Call Tracking Software
Call Tracking Software

HubSpot's Call Tracking Software tool allows calls to be placed directly from a browser or a desk phone, and automatically tracks and logs sales calls in your CRM.

Meeting Scheduling
Meeting Scheduler

Meeting Scheduler syncs with your calendar and tracks meeting within HubSpot. Create round-robin team calendars or individual calendar links that can be used on your website, emails or any channel you prefer!

HubSpot Customer Success Workspace
Customer Success Workspace

The customer success workspace is a personalized HubSpot workspace that allows customer success managers to manage their book of business and upcoming success activities in one place. It helps them stay organized, prioritize tasks, and optimize their schedule.

HubSpot Predictive Lead Scoring
Predictive Lead Scoring

HubSpot's predictive lead scoring uses machine learning to analyze thousands of data points and determine which leads are most likely to convert into customers. The system becomes smarter over time, resulting in a self-optimizing lead scoring system.

HubSpot Mobile App
HubSpot Mobile App

Growing a business doesn’t only happen at your desk. Don't miss opportunities to close deals, connect with customers, or gain insights on the go—with the HubSpot mobile app.

HubSpot for Carriers and MGAs Overview and Demo

Schedule a time to discuss how our customized version of HubSpot can be implemented for your organization.

How does this work?

Our customizations for the HubSpot for Carriers and MGAs platform are easily uploaded to your HubSpot Marketing, Sales, and Service Hubs in three simple steps:

3 Steps to customize HubSpot

Why Should I Use HubSpot?

Agents and Brokers - HubSpot 1000x1000
Scaleability

HubSpot is a full-function, enterprise sales, marketing, and services platform that can scale to meet your current and future needs.

Leverage Your Data

If you use an agency management system to manage your agency distribution channel, our AMS Sync option enables you to use ALL of the customer, policy, claims, and prospect data in your AMS with HubSpot and other insurance industry solutions.

Simplicity

Your customer and prospect data is synced to one HubSpot database that is shared with the HubSpot Sales, CRM, Marketing, and Services platforms.

Generate New Revenue

HubSpot can integrate with your website to generate new inbound leads for your agency 7x24x365.

Our HubSpot Platform Expertise

 

HubSpot Marketing Hub
HubSpot Marketing Hub

Marketing automation platform with all your marketing tools and data in one place.

HubSpot Sales Hub
HubSpot Sales Hub

Sales CRM system designed for sales to spend less time on administrative tasks.

HubSpot Service Hub
HubSpot Service Hub

Customer Service automation and self-service platform for all your channels.

HubSpot CMS Hub
HubSpot CMS Hub

HubSpot Content Management System to design and host your website.

HubSpot Operations Hub
HubSpot Operations Hub

Operations software that lets you easily sync, clean, and curate customer data, and automate business processes.

Operations Hub
HubSpot CRM

Free CRM to store all contact, company, and deal info for a complete view of your customers.

FAQ's

HubSpot for Carriers and MGAs

Why is HubSpot a better choice than insurance industry-specific marketing and CRM systems?
 
HubSpot is a full-function enterprise sales, marketing, and services platform that is used by insurance carriers, brokers, and independent agencies. Regardless of the industry, HubSpot can be configured as an industry-specific platform.
 
What agency management systems can you integrate with HubSpot?
 
HubSpot can be integrated with Vertafore AMS360, Sagitta, BenefitPoint, Hawksoft, and Applied.
Where can I learn about other HubSpot services you provide?

 

Visit our HubSpot for Insurance page to view all our HubSpot solutions and services.