Social Media

Social Media Management and Strategy

There are about 3.2 billions social media users, which equates to 42% of the population (Hubspot, 2019)

Social media is a popular tool used for business, and the usage numbers just keep on increasing with no end in sight.

Want to spread the word about your business? We leverage the appropriate social media channels to help get your content in front of the right contacts. You need to have a presence in order to be recognized.

Social Media Content Plan

Developing a solid social media content plan is necessary if you want to stand out from your competition. Here are 2 important deliverables from developing a social media content plan:

1. Understand your goals in order to determine what content you will promote

2. Determine social media channels you will promote them on

We ensure that your social media content plan will:

• Clearly communicate your company's brand and values
• Deliver helpful content that adds value
• Provide relevant content for each social media platform

Social media should be leveraged throughout the buyer's journey including when they become a customer.

Social Media Platforms

The number of users per social media platform continues to grow:

• Facebook:  1.59 Billion
• YouTube:  1 Billion
• LinkedIn:  414 Million
• Instagram:  400 Million
• Twitter:  320 Million

The key is to identify the platform that your buyer personas are active on. Most B2B companies targeting the insurance industry focus on LinkedIn and Twitter. Depending on who you are targeting, other platforms such as Facebook and YouTube can also be effective channels.

Social Media Optimization

There are four key areas we focus on to optimize your social media plan:

Platform - Each social media network was created to deliver a different type of social experience that also applies to buyers in the insurance industry.

Message - Simply said, it's not always what you say, but how you say it. 

Visuals - Content with relevant images gets 94% more views than content without relevant images (Kissmetrics, 2016). In 2015, Salesforce reported that messages that contained video are shared 1200% more than text and links combined.

Results - To achieve the best results and further improve them, we test different ideas and discover the best optimization strategy for your content.

ROI

To understand the potential ROI of leveraging social media, consider the example of a customer that spent approximately 6 hours per week on social media:

Visitor-to-leads = 16%

• 1,500 new website visitors produced 225 net new leads

Lead-to-customer = 4%

• 225 leads * 4% = 9 Customers

The long term value per customer = $1,000 producing $9,000 of revenue.

Want to learn more about how we can help with your Social Media management and strategy plan? Request a free consultation to learn how leveraging Social Media can make your content discoverable by your target audience.