There are about 3.2 billions social media users, which equates to 42% of the population (Hubspot, 2019)
Social media is a popular tool used for business, and the usage numbers just keep on increasing with no end in sight.
Want to spread the word about your business? We leverage the appropriate social media channels to help get your content in front of the right contacts. You need to have a presence in order to be recognized.
Developing a solid social media content plan is necessary if you want to stand out from your competition. Here are 2 important deliverables from developing a social media content plan:
1. Understand your goals in order to determine what content you will promote
2. Determine social media channels you will promote them on
We ensure that your social media content plan will:
Social media should be leveraged throughout the buyer's journey including when they become a customer.
The number of users per social media platform continues to grow:
The key is to identify the platform that your buyer personas are active on. Most B2B companies targeting the insurance industry focus on LinkedIn and Twitter. Depending on who you are targeting, other platforms such as Facebook and YouTube can also be effective channels.
There are four key areas we focus on to optimize your social media plan:
Platform - Each social media network was created to deliver a different type of social experience that also applies to buyers in the insurance industry.
Message - Simply said, it's not always what you say, but how you say it.
Visuals - Content with relevant images gets 94% more views than content without relevant images (Kissmetrics, 2016). In 2015, Salesforce reported that messages that contained video are shared 1200% more than text and links combined.
Results - To achieve the best results and further improve them, we test different ideas and discover the best optimization strategy for your content.
To understand the potential ROI of leveraging social media, consider the example of a customer that spent approximately 6 hours per week on social media:
Visitor-to-leads = 16%
Lead-to-customer = 4%
The long term value per customer = $1,000 producing $9,000 of revenue.
Social Media is important to inbound marketing:
Top Insurance Industry Hashtags: