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STATS ABOUT EMAIL MARKETING

Reach Your Target Audience with the Right Content at the Right Time

Email marketing continues to be an effective method of communicating with prospects and customers. Why? Email is a channel that your own and allows you to be highly personal.

Email engagement 100 px

80

%

of marketers report a surge in email engagement in the previous 12 months
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44

%

of B2B marketers say marketing email is the most effective marketing channel
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27

%

is the average open rate in the insurance industry
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21

%

of the total email opens in the United States is between 9 am and noon

Why Email Marketing is Important

Email marketing has become an integral part of the marketing strategies employed by companies in the insurance industry. With its ability to reach a wide audience and deliver targeted messages, email marketing allows these companies to effectively engage with their customers and prospects.

InsurTech companies, agencies, and brokers use email marketing to provide valuable information about their products and services, offer personalized recommendations, and nurture customer relationships.

Through carefully crafted email campaigns, these companies can educate their audience about the benefits of their solutions, highlight new features or updates, and ultimately drive conversions. By leveraging the power of email marketing, these companies are able to establish themselves as industry leaders and stay top-of-mind with their target market.

Email marketing is a powerful tactic to:

Build Relationships and connections through personalized engagement

Boost brand awareness

Promote your content

Generate leads

Market your products

Nurture leads

Our Email Marketing Services

Email Marketing Management

Looking for assistance with your monthly email needs? Our email company works closely with your in-house team to create a powerful email marketing strategy that boosts long-term profitability. Our comprehensive email marketing campaign service includes:

Creation of email content
Creation of Email Content

We specialize in creating customized and captivating email content that addresses your target audience's interests, needs, and challenges. Your email campaigns will effectively engage and convert with our persuasive and compelling content.

Custom email templates

Custom Email Templates

The creation of visually stunning email templates that enhance readability and effectively convey your message through captivating color schemes, typography, and imagery.

Subscriber templates

Custom blog and newsletter subscriber templates

Custom email templates for your blog and newsletter subscribers are crucial for effectively nurturing your leads, customers, investors, and evangelists.

Email sequences

Setup and Development of Email Sequences for Sales

Setting up and developing email sequences for sales provides a multitude of advantages, enhancing the effectiveness and efficiency of communication with prospective customers.

Email list maintenance

Ongoing List Maintenance

An effective email marketing strategy begins with prioritizing, engaging, and targeting the right individuals. By segmenting your audience based on various criteria, we optimize your marketing strategy for better results.

Campaign tracking

Campaign Tracking and Reporting

Track and analyze your email marketing campaigns with our comprehensive reports. Our reports uncover valuable engagement metrics like open rate, click rate, conversions, and more!

Our Email Marketing Services

Email Marketing Automation Management

Email marketing goes beyond simply sending out monthly email newsletters and campaigns. It is a powerful tool that requires strategic management and automation for optimal results.

Lead Generation Drip Campaigns

To maintain a captive audience, consistent communication is essential. Our email marketing automation management solution includes identifying your business's most suitable drip sequences.

Additionally, we craft multi-step campaigns to engage your contacts and boost conversion rates.

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Welcome Emails

Every time a new customer or lead provides information to your business, it clearly indicates their interest! Provide them with exactly what they're searching for through our personalized welcome series.

We create a comprehensive sequence that educates your contacts and motivates them to take action and convert.

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Customer Win-Back

At times, customers and potential clients can become easily distracted and begin exploring other options available in the market.

With our email services team's win-back reengagement automated campaigns, you can effectively regain the attention of disengaged contacts and reintegrate them into your active subscriber list.

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Web Activity Campaigns

We harness the valuable insights gathered from your website activities to craft customized and laser-focused campaigns that deliver content tailored specifically to each individual visitor.

This cutting-edge approach allows us to provide targeted recommendations based on products viewed, actions taken, or specific clicks made on certain web pages.

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Our Email Marketing Partners

Assisting you in making the perfect selection

We work with multiple product options, eliminating the need for you to make difficult choices.

WHY CHOOSE US

Email Marketing Consultation

Sign up for our no-cost email marketing consultation to learn more.

Let’s Talk
FAQ'S

Email Marketing

Do I need HubSpot for you to develop automated email marketing campaigns?

 

HubSpot Marketing Hub is our platform of choice for email marketing automation. However, we have experience with many other platforms, including Constant Contact, Copper, and Mailchimp.

Are there other email platforms that integrate with HubSpot Marketing Hub?

 

Several email platforms integrate with HubSpot Marketing Hub, including:

  • ActiveCampaign
  • Constant Contact
  • Gmail
  • Litmus
  • Mailchimp
  • Microsoft Dynamics 365
  • Microsoft Outlook
  • Zoho Mail
Is Email Marketing effective in the insurance industry?

 

Email marketing is an effective channel that you own, with an average open rate of 27%. Unlike social media posts, emails are easily accessible by prospects and customers long after they are published.