Email Marketing

Email marketing continues to be an effective method of communicating with prospects and customers. Why? Email is a channel that your own and allows you to be highly personal.

There are excellent email marketing platforms on the market including HubSpot, Mailchimp, and ConstantContact and several others that offer different levels of functionality at various price points. These platforms are designed to nurture leads into customers and maintain communications with existing customers.

By following the best practices listed below, email marketing can be a highly effective channel for your organization.

Email Campaigns

The key to successful email marketing campaigns are sending the:

  • Right content
  • Right audience
  • Right time

To accomplish this, we work with you to:

  • Determine your audience
  • Segment your contacts database
  • Send the right email at the right time of the buyer's journey

Lead Nurturing

Lead nurturing is the process of building relationships with prospects with the goal of earning their business when they are ready. Using email sequences and workflow automation to send content relevant to where an interested buyer is in their journey should be part of your lead nurturing strategy.

Email Statistics

To measure the success of an email marketing campaign, statistics to measure email can be used to help test and analyze the effectiveness of your campaigns.

The statistics to measure email are:

  • Delivery rates
  • Open rates
  • Click-through rates
  • Contact churn
  • Hard and soft bounces

We can help you set goals for what the correct statistics should be for your company so you can meet and exceed them.

Optimize for Mobile

Similar to how your website should be optimized for mobile, some of the best practices for optimizing your email message for mobile are:

  • Using email templates that are responsive
  • Making sure your message is clear and concise
  • Avoid using small fonts - bigger is better

According to the HubSpot report, The Science of Email Marketing, 47% of all email is opened on mobile devices, and that number is projected to grow.


To learn more about our email marketing services, submit the form below to request a free consultation.

Why Email Marketing Works

  • 77% of consumers prefer email for marketing communications

  • 91% of consumers check their email daily