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B2B marketers generate leads

86

%

of B2B marketers use content marketing to generate leads.
Gain customers through blogging

57

%

of marketers say they've gained customers specifically through blogging.
Marketers using video for content

93

%

of marketers use video in their content strategy.
Consumers prefer articles over ads

78

%

of consumers prefer learning about a company through articles rather than ads.

STATS ABOUT CONTENT

Is Your Content Development Strategy Documented?

A well-documented content strategy is crucial for clear and organized content development. We can develop a content strategy for your target market segments and buyer personas, including recommendations for content:

  • Purpose
  • Format
  • Topics
  • Key Messaging
  • Distribution Channels

Develop Content That Resonates with Your Audience

Your customer is not interested in your product, they are interested in solving a problem or taking advantage of an opportunity.

Creating engaging and valuable content, coupled with a strategic approach to maintaining the interest of your contacts as they navigate through their purchasing journey, forms the cornerstone of any successful marketing campaign.

Blog Writing

Your blog posts serve as a platform to showcase your expertise in your industry. Demonstrate your team's insurance industry knowledge by offering valuable, practical, and pertinent information.

Develop content by writing blogs

Customer Success Stories

Customer success storices and case studies are an invaluable tool in helping potential customers grasp how your product or solution can effectively address their problems or seize exciting opportunities they are pursuing.

Develop content with customer success stories

Infographics

Infographics revolutionize information presentation, simplifying complex data and engaging viewers. They enhance brand recognition, increase shareability, and offer versatility. Incorporating infographics can elevate your message in today's visually-driven world.

Develop content with infographics

Press Releases

Sharing company news, especially when it involves customer wins, is an invaluable opportunity that should never be overlooked. Crafting a compelling press release is always worth the time and effort.

Develop content with press releases

Sales Collateral

Sales collateral is a form of sales enablement that involves providing your sales team with content specifically created to support and enhance the sales process. Sales teams utilize sales collateral to guide potential customers through the buying process and ultimately convert them into actual customers.

Develop content with sales collateral

Use Cases

We specialize in creating detailed, industry-specific use cases for the insurance sector to demonstrate how your solutions solve real-world problems and boost conversions.

Develop content with use cases

Videos

If your company is dedicated to building a powerful presence in the insurance sector, integrating video into your marketing approach is vital for effectively connecting with potential customers who align with your desired target market.

Develop content with videos

Whitepapers

When visitors come to your website, they are searching for proof of your expertise and knowledge in a specific technology, industry, or niche. Whitepapers offer a comprehensive exploration of your expertise in these areas, giving prospects a deep understanding.

Develop content with whitepapers

Content Development and Strategy Consultation

Take the first step and register for our complimentary content strategy consultation to kickstart your journey.

Content is King

Producing informative and valuable content is crucial in helping both interested prospects you are currently engaging with and new visitors to your website understand how your products and solutions can benefit them.

Content Development and Strategy Process

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FAQ'S

Content Development

What is content marketing?

 

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

 

The goal of content marketing is to provide information to potential customers or clients to build trust, establish authority, and develop a relationship that will eventually lead to a sale or conversion.

How does content that does not promote our product or service help create leads and deals?

 

Your current or potential customers aren't just interested in your product; they're looking for solutions to their organizational and personal challenges.

 

By utilizing inbound marketing strategies, companies can share content that inspires their audiences.

 

Instead of bombarding them with product information, the content focuses on authenticity, thought leadership, and experience in solving these problems, making it stand out.

How does content marketing drive revenue?

 

Content marketing can drive revenue growth by creating valuable and informative content that addresses the target audience's pain points.

 

Content marketing establishes thought leadership, builds trust, attracts and retains customers, and increases customer loyalty. It also improves search engine rankings, increasing website traffic and revenue.

Where can I learn about other HubSpot services you provide?

 

Visit our HubSpot for Insurance page to view all our HubSpot solutions and services.