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B2B marketers generate leads

86

%

of B2B marketers use content marketing to generate leads.
Gain customers through blogging

57

%

of marketers say they've gained customers specifically through blogging.
Marketers using video for content

93

%

of marketers use video in their content strategy.
Consumers prefer articles over ads

78

%

of consumers prefer learning about a company through articles rather than ads.

STATS ABOUT CONTENT

Is Your Content Development Strategy Documented?

A well-documented content strategy is crucial for clear and organized content development. We can develop a content strategy for your target market segments and buyer personas, including recommendations for content:

  • Purpose
  • Format
  • Topics
  • Key Messaging
  • Distribution Channels

Develop Content That Resonates with Your Audience

Your customer is not interested in your product, they are interested in solving a problem or taking advantage of an opportunity.

Creating engaging and valuable content, coupled with a strategic approach to maintaining the interest of your contacts as they navigate through their purchasing journey, forms the cornerstone of any successful marketing campaign.

Blog Writing

Your blog posts serve as a platform to showcase your expertise in your industry. Demonstrate your team's insurance industry knowledge by offering valuable, practical, and pertinent information.

Customer Success Stories

Customer success storices and case studies are an invaluable tool in helping potential customers grasp how your product or solution can effectively address their problems or seize exciting opportunities they are pursuing.

Infographics

Infographics revolutionize information presentation, simplifying complex data and engaging viewers. They enhance brand recognition, increase shareability, and offer versatility. Incorporating infographics can elevate your message in today's visually-driven world.

Press Releases

Sharing company news, especially when it involves customer wins, is an invaluable opportunity that should never be overlooked. Crafting a compelling press release is always worth the time and effort.

Sales Collateral

Sales collateral is a form of sales enablement that involves providing your sales team with content specifically created to support and enhance the sales process. Sales teams utilize sales collateral to guide potential customers through the buying process and ultimately convert them into actual customers.

Use Cases

We specialize in creating detailed, industry-specific use cases for the insurance sector to demonstrate how your solutions solve real-world problems and boost conversions.

Videos

If your company is dedicated to building a powerful presence in the insurance sector, integrating video into your marketing approach is vital for effectively connecting with potential customers who align with your desired target market.

Whitepapers

When visitors come to your website, they are searching for proof of your expertise and knowledge in a specific technology, industry, or niche. Whitepapers offer a comprehensive exploration of your expertise in these areas, giving prospects a deep understanding.

Content Development and Strategy Consultation

Take the first step and register for our complimentary content strategy consultation to kickstart your journey.

Content is King

Producing informative and valuable content is crucial in helping both interested prospects you are currently engaging with and new visitors to your website understand how your products and solutions can benefit them.

Content Development and Strategy Process

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FAQ'S

Content Development