Only 44% of B2B marketers have a documented content strategy
Only 39% of B2C marketers have a documented content strategy
Creating educational and helpful content is critical to help both interested prospects you are engaged with and new visitors to your website to learn how your products and solutions can help them.
The content process:
The first step is to plan your content strategy. Content is defined by purpose, format, and topic.
Purpose: content needs to be developed for all stages of the buyer's journey to educate them about your company, products, and solutions.
Format: there are several formats that content can be delivered with:
Topic: your content should be focused on your target market segments, not yourself. Developing topics doesn't have to be hard. Ask yourself, "What content would be helpful for our buyer persona's goals and challenges?"
Once you have defined your content, make it easy for your prospects to consume: Less is more. Always keep your content educational, not promotional. It's not until the decision stage of the Buyer's Journey that your product should ever be mentioned.
Leverage your content by distributing the right content in front of the right person at the right time. We accomplish this by distributing your content on your website pages, blog, landing pages, social media channels, calls-to-action, and email marketing campaigns.
Now that your content is published, there are a number of metrics to consider when analyzing your content:
By analyzing how your content is performing, you can focus on developing more of what's working and eliminating what's not!
For your content strategy to be successful, educational and useful content needs to be developed on an ongoing basis.
To learn more about our content development and strategy offering, fill out the form to request a free consultation.
Ad placement and audience targeting are the top optimization tactics used by advertisers today. (HubSpot, 2020)
Web traffic is among the top two most-common measurements of success for content marketing strategies. (Source: HubSpot, 2020)
Marketing spend is expected to grow by 14% in 2021. (Source: Deloitte, 2020)