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- GTM Strategy and Plan
Align Marketing and Sales Goals with Business Goals
Often, sales and marketing goals fail to align with the overall business objectives of an organization. We specialize in crafting achievable and strategic marketing and sales goals that seamlessly integrate with your business goals. Our approach is tailored to your specific investment capacity, ensuring a successful execution of your marketing plan.

GTM Strategy and Plan Process
Phase 1 - Discovery
The first step towards understanding your organization is to invest time in learning about it.

Customer Briefing
Our first step is to gather information about your company's history, current positioning, and value proposition for the solutions offered.

Align Sales and Marketing Goals with Business Goals
Often, sales and marketing goals fail to align with the overall business objectives of an organization. We specialize in crafting achievable and strategic marketing and sales goals that seamlessly integrate with your business goals.

The Identification of Market Segments
Our marketing plan and strategy will include one to three target market segments and will be priced accordingly. Each market segment may have different content, buyer personas, and competitors.

Content Audit
In addition to our initial consultation with you, we conduct a thorough content audit to identify and document the existing content of your organization. This will be used as an integral part of your marketing plan.

Top 3 Competitor Analysis
Identifying competitors and differentiating your offerings is crucial. We conduct a SWOT analysis for each market segment to document the advantages and challenges your company may face.

Website Assessment
Websites are often not designed to generate leads, but we can help. Our analysis will provide recommendations on how to modify your website to effectively generate leads for your business.
GTM Strategy and Plan Process
Phase 2 - Marketing Strategy and Plan
After thoroughly comprehending your business objectives, marketing strategies, and sales targets, we craft a comprehensive GTM Strategy and Plan to propel your success.

Buyer Personas

Content Recommendations
Often, sales and marketing goals fail to align with the overall business objectives of an organization. We specialize in crafting achievable and strategic marketing and sales goals that seamlessly integrate with your business goals.

Social Media Strategy
Social media is an important channel that can be leveraged at no cost or enhanced with investment in paid ads or keywords. We identify what social media channels will work the best based on your buyer personas and a weekly social media plan.

Blog Topic Recommendations
One of the best ways to increase your website's SEO is to publish blog articles consistently. We will develop a list of potential blog topics in each target market segment for review. Blogs can also be delivered as "Vlogs" or a combination of a written blog with a video.

Email Campaign Strategy
Email marketing is an effective method of communicating with prospects and customers. Email is also a channel you own, allowing you to be highly personal. We will develop a custom email marketing campaign strategy based on best practices for each target market segment and the buyer personas within each segment.

Website Enhancements
We scan your website for speed, security, responsiveness, and SEO issues. Slow loading and lack of mobile device support frustrate visitors, leading them to lose interest and leave.
WHY CHOOSE US
GTM Strategy and Plan Consultation
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Stay up to date with our latest blogs and news for marketing and selling into the insurance industry.FAQ'S
GTM Strategy and Plan
How is your GTM Strategy and Plan offering different than your Market Research service?
Our Market Research solution aims to assist companies in conducting thorough research on their target market segments before committing their resources to sales and marketing efforts.
Why do I need a GTM Strategy and Plan?
In the insurance industry, effective marketing goes beyond just making a pitch. It involves persistent efforts to nurture prospects until they are ready to make a purchase. With the industry known for its long sales cycles, having a meticulously crafted GTM strategy and plan is crucial for achieving success.
What is the typical timeline for developing and implementing a GTM strategy?
Typically, the duration of our GTM Strategy and Plan projects ranges from four to six weeks, depending on the level of client involvement.