Customer Briefing
Our first step is to gather information about your company's history, current positioning, and value proposition for the solutions offered.
Align Sales and Marketing Goals with Business Goals
Often, sales and marketing goals fail to align with the overall business objectives of an organization. We specialize in crafting achievable and strategic marketing and sales goals that seamlessly integrate with your business goals.
The Identification of Market Segments
Our marketing plan and strategy will include one to three target market segments and will be priced accordingly. Each market segment may have different content, buyer personas, and competitors.
Content Audit
In addition to our initial consultation with you, we conduct a thorough content audit to identify and document the existing content of your organization. This will be used as an integral part of your marketing plan.
Top 3 Competitor Analysis
Identifying competitors and differentiating your offerings is crucial. We conduct a SWOT analysis for each market segment to document the advantages and challenges your company may face.
Website Assessment
Websites are often not designed to generate leads, but we can help. Our analysis will provide recommendations on how to modify your website to effectively generate leads for your business.
Buyer Personas
Content Recommendations
Often, sales and marketing goals fail to align with the overall business objectives of an organization. We specialize in crafting achievable and strategic marketing and sales goals that seamlessly integrate with your business goals.
Social Media Strategy
Social media is an important channel that can be leveraged at no cost or enhanced with investment in paid ads or keywords. We identify what social media channels will work the best based on your buyer personas and a weekly social media plan.
Blog Topic Recommendations
One of the best ways to increase your website's SEO is to publish blog articles consistently. We will develop a list of potential blog topics in each target market segment for review. Blogs can also be delivered as "Vlogs" or a combination of a written blog with a video.
Email Campaign Strategy
Email marketing is an effective method of communicating with prospects and customers. Email is also a channel you own, allowing you to be highly personal. We will develop a custom email marketing campaign strategy based on best practices for each target market segment and the buyer personas within each segment.
Website Enhancements
We scan your website for speed, security, responsiveness, and SEO issues. Slow loading and lack of mobile device support frustrate visitors, leading them to lose interest and leave.