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Optimized for Agents and Brokers

HubSpot was designed as a horizontal platform to provide the best Sales CRM, marketing automation, service, and commerce functionality across all industries.

As a HubSpot Provider Partner who focuses exclusively on the insurance industry, we have customized HubSpot specifically to meet the needs of independent agents and brokers.

Bypass the HubSpot learning curve

HubSpot is a leading CRM company with a robust platform for sales, marketing, service, and commerce. Customizing HubSpot can involve a moderate learning curve influenced by your prior experience and technical skills.

Our customizations help your organization quickly overcome this learning curve, streamlining implementation and adoption.

The Best of Both Worlds

Rather than engaging in expensive and time-consuming customization of your HubSpot platform from scratch, our HubSpot for Agents and Brokers customizations provide 80 - 90% of what agencies and brokers need to use HubSpot effectively.

However, no two organizations run their businesses the same way. So, we configure the remaining 10 - 20% of the solution to meet your organization's needs.

Customizations That You Own

Our customizations and configurations follow HubSpot best practices, which can be managed or modified by your team or our HubSpot Managed Services offering. 

Custom Fields and Objects

We have developed customizable fields that can be easily and quickly adjusted to meet your specific requirements including:

  • 100+ custom fields for HubSpot Companies, Contacts, Deals, and Ticket properties
  • Custom objects for Policies, Claims, Carriers, and more
  • Custom fields for Personal Lines, Commercial Lines and Life Insurance data
HSFAB Data Model Graphic

User Interface Customizations

We have designed custom record layouts to meet the needs of agencies and brokerages for:

  • Contacts
  • Companies
  • Deals
  • Policies
  • Carriers
  • Claims

Section labels, field names, and values can be easily modified to meet your organization's unique needs.

Policy Custom Fields

Reports and Dashboards

Pre-configured reports and dashboards for each user profile for tracking:

  • Policies
  • Revenue
  • Retention
  • Carriers
  • MGAs
  • Agents
Agency Revenue Report by LOB

Automated Customer Actions

We leverage the power of HubSpot's automation capabilities to simplify customer actions for your users:

  • Policy Renewal Reminders
  • New Customer Onboarding
  • Policy Cancellations
  • Payment Reminders
  • And more!
Policy Renewal Actions

User Profiles and Permission Sets

Pre-defined user profiles are essential for optimizing the user experience and tailoring services to meet specific needs for:

  • Agency Owners/Senior Management
  • Producers/Agents
  • Account Managers/CSRs
  • Service Center (Virtual Assistants)
"Teams" can also easily be created for users to share access to customized views and contacts, company, deals, and ticket records. For example, a Team can be formed for a Producer and Account Manager who share responsibility for the same book of business.
User Profiles and Permissions

HubSpot for Agents and Brokers

Customizations

Schedule a time to learn more about the customizations included with our HubSpot for Agents and Brokers solution.

FAQ'S

Agent and Broker Customizations

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