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What is HubSpot for Insurtech?

HubSpot for Insurtech is a customized version of HubSpot Marketing, Sales, and Service Hubs pre-configured for Insurtech companies.

HubSpot Agents and Brokers Contact View

HubSpot Customizations

HubSpot was designed as a horizontal platform to provide the best Sales CRM, marketing automation, service, and commerce functionality across all industries.

As a HubSpot Solution Provider who is focuses exclusively on the insurance industry, we have customized HubSpot specifically for the needs of the insurance industry

Custom Fields

Custom Fields

We have developed customizable fields that can be easily and quickly adjusted to meet your specific requirements:

 

  • Events - track contacts by conferences and webinars they have attended.
  • Insurance Industry Data
  • Technologies Used - Claims, Policy Administration, Underwrting, and Billing platforms.
User profile

User Profiles

Pre-defined user profiles are essential for optimizing the user experience and tailoring services to meet specific needs for:

 

  • Founders and CEOs
  • Sales Executives
  • BDRs/Inside Sales
  • Customer Success

"Teams" can also easily be created for users to share access to customized views and contacts, company, deals, and ticket records. For example, a Team can be formed for Sales Executives, BDRs, and Customer Success who share responsibility for the same target accounts and customers.

Reports and Dashboards

Reports and Dashboards

Pre-configured reports and dashboards for each user profile for tracking:

 

  • Subscription Renewals
  • New Customer Onboarding
  • Prospecting Activities
  • Sales Activities
  • Customer Success Activities

Our out-of-the-box reports will automatically display only the information each user can access per their user profile.

Email Marketing

Email Marketing

Elevate your email marketing efforts using personalized and automated templates for increased engagement and conversions with:

 

  • Customer Onboarding Emails
  • Subscription Renewals
  • Monthly Newsletters
  • Holidays
  • Customer Referrals
  • Customer Survey Requests
Automation

Automation

Streamline your processes and increase efficiency with pre-built automation workflows for:

 

  • Email Marketing Drip Campaigns
  • Subscription Renewals
  • New Customer Onboarding
  • Lead Scoring and Routing
  • Lead Tracking
  • Lost Customer Win-back

Custom Fields

User Profiles

Reports and Dashboards

Email Marketing

Automation

How does this work?

Our customizations for the HubSpot for Insurtech platform are easily uploaded to your HubSpot Marketing and Sales Hubs in three simple steps:

3 Steps to customize HubSpot

HubSpot for Insurtech

Use Cases

Transform your marketing, sales, and services teams with HubSpot as your ultimate System of Engagement.

Marketing

Cross-sell and Upsell Automated Campaigns

Marketing promotion

Harness the power of all your communication channels, from email and social media to messaging, to maximize the potential for cross-sell and upsell opportunities.

Subscription Renewal Automated Campaigns

Policy renewal

Pre-designed email templates with personalized content to contact customers 90, 60, and 15 days before the subscription renewal.

Automated Lead Distribution

Lead distribution

Automate lead scoring and distribution by assigning leads to sales in a round-robin order or by factors like policy type, deal value, territory, intended use case, or a combination determined by a sophisticated lead scoring system.

Predictive Lead Scoring

Target Audience

HubSpot uses predictive machine learning algorithms to analyze your customers and determine the likelihood that your open contacts will become customers within 90 days.

Social Media Management

Social media 2

Develop and oversee your social media strategies across the most suitable platforms tailored to the specific needs of policyholders, their geographical location, and other relevant factors.

Email Marketing Automation

Email marketing3

Set up automated lead nurturing campaigns for new customers and maintain engagement with current customers.

Sales

Keep track of potential customers, manage your sales pipeline, and automate your sales processes and reporting.

Automated Sales Processes

Sales automation 2

Streamline your sales operations by implementing automated processes that reduce administrative tasks for your sales team, allowing them to prioritize new business opportunities and renewals.

Sales Proposals

Sales proposal

Create agency-branded sales quotes associated with contacts, companies, and deals in HubSpot CRM. The tool automatically populates quote details from CRM data, such as contact and product information, e-signatures, and payment links.

Sales Playbooks

Sales playbook

Playbooks are interactive cards displayed in HubSpot’s sales software. When speaking with prospects and customers, your Sales Executives and Customer Success teams can access these for guidance and create structured notes available across the HubSpot customer platform.

Email Sequences

Email sequences

Develop email sequences for sales to enhance the effectiveness and efficiency of communication with prospective customers.

Call Tracking Software

Email sequences

Sales Executives can place calls directly from their browser or a desk phone. HubSpot automatically tracks and logs sales calls in your CRM.

Booking Meetings

Booking meetings

Allow customers and prospects to schedule meetings with your sales or customer services teams without using expensive third-party meeting software.

Service

New Customer Onboarding

Onboarding

Delight new customers with a sequence of captivating welcome emails, expressing gratitude for their business and keeping them engaged with personalized updates.

Customer Feedback Surveys

Customer survey

Gather valuable feedback by seamlessly delivering customer satisfaction surveys via email, chat, or prominently showcasing them on your website.

Sales and Customer Success Playbooks

Service playbook

Playbooks are interactive cards that Sales and Customer Success can use to guide customers and create structured notes throughout the HubSpot customer platform.

Booking Meetings

Booking meetings

Allow customers and prospects to schedule meetings with Sales and Customer Success without using expensive third-party meeting software.

Key HubSpot Functionality for Insurtech

Lead Management & Prospecting Workspace
Lead Management & Prospecting Workspace

Keep your agents, producers, and CSRs focused on their tasks as they engage their leads and qualified prospects.

Call Tracking Software
Call Tracking Software

HubSpot's Call Tracking Software tool allows calls to be placed directly from a browser or a desk phone, and automatically tracks and logs sales calls in your CRM.

Meeting Scheduling
Meeting Scheduler

Meeting Scheduler syncs with your calendar and tracks meeting within HubSpot. Create round-robin team calendars or individual calendar links that can be used on your website, emails or any channel you prefer!

HubSpot Customer Success Workspace
Customer Success Workspace

The customer success workspace is a personalized HubSpot workspace that allows customer success managers to manage their book of business and upcoming success activities in one place. It helps them stay organized, prioritize tasks, and optimize their schedule.

HubSpot Predictive Lead Scoring
Predictive Lead Scoring

HubSpot's predictive lead scoring uses machine learning to analyze thousands of data points and determine which leads are most likely to convert into customers. The system becomes smarter over time, resulting in a self-optimizing lead scoring system.

HubSpot Mobile App
HubSpot Mobile App

Users of HubSpot’s mobile app can perform all the tasks they typically do on a desktop CRM: entering and updating contact records and viewing historical customer timelines to gain additional context.

Integrations

The HubSpot App Marketplace contains over 1,700 options for HubSpot-certified integration apps. We have listed some of the most commonly used applications by insurtech companies.

Best of all, many of these integrations are free!

✔️Agency Management Systems

✔️Calling

✔️CRM

✔️Email

✔️Finance

✔️Insurance Apps

✔️Sales Enablement

✔️Social Media

✔️Website and CMS

Why Should I Use HubSpot?

HubSpot for Agents and Brokers
Scaleability

HubSpot is a full-function, enterprise sales, marketing, and services platform that can scale to meet your current and future needs.

Enrich Your Data

HubSpot automatically enriches your company and also offers several 3rd party data enrichment tools that integrate with HubSpot.

Simplicity

Your customer and prospect data is synced to one HubSpot database that is shared with the HubSpot Sales, CRM, Marketing, and Services platforms.

Generate New Revenue

HubSpot can integrate with your website to generate new inbound leads for your agency 7x24x365.

HubSpot for Insurtech Overview and Demo

Schedule a time to discuss how our customized version of HubSpot can be implemented for your organization.

Our HubSpot Platform Expertise

 

HubSpot Marketing Hub
HubSpot Marketing Hub

Marketing automation platform with all your marketing tools and data in one place.

HubSpot Sales Hub
HubSpot Sales Hub

Sales CRM system designed for sales to spend less time on administrative tasks.

HubSpot Service Hub
HubSpot Service Hub

Customer Service automation and self-service platform for all your channels.

HubSpot CMS Hub
HubSpot CMS Hub

HubSpot Content Management System to design and host your website.

HubSpot Operations Hub
HubSpot Operations Hub

Operations software that lets you easily sync, clean, and curate customer data, and automate business processes.

Operations Hub
HubSpot CRM

Free CRM to store all contact, company, and deal info for a complete view of your customers.

FAQ's

HubSpot for Insurtech