HubSpot for Insurtech
Grow Your Business with HubSpot
Grow your business with our customized version of HubSpot designed for Insurtech companies.

What is HubSpot for Insurtech?
HubSpot for Insurtech is a customized version of HubSpot Marketing, Sales, and Service Hubs pre-configured for Insurtech companies.

HubSpot Customizations
HubSpot was designed as a horizontal platform to provide the best Sales CRM, marketing automation, service, and commerce functionality across all industries.
As a HubSpot Solution Provider who is focuses exclusively on the insurance industry, we have customized HubSpot specifically for the needs of the insurance industry

Custom Fields
We have developed customizable fields that can be easily and quickly adjusted to meet your specific requirements:
- Events - track contacts by conferences and webinars they have attended.
- Insurance Industry Data
- Technologies Used - Claims, Policy Administration, Underwrting, and Billing platforms.
User Profiles
Pre-defined user profiles are essential for optimizing the user experience and tailoring services to meet specific needs for:
- Founders and CEOs
- Sales Executives
- BDRs/Inside Sales
- Customer Success
"Teams" can also easily be created for users to share access to customized views and contacts, company, deals, and ticket records. For example, a Team can be formed for Sales Executives, BDRs, and Customer Success who share responsibility for the same target accounts and customers.

Reports and Dashboards
Pre-configured reports and dashboards for each user profile for tracking:
- Subscription Renewals
- New Customer Onboarding
- Prospecting Activities
- Sales Activities
- Customer Success Activities
Our out-of-the-box reports will automatically display only the information each user can access per their user profile.

Email Marketing
Elevate your email marketing efforts using personalized and automated templates for increased engagement and conversions with:
- Customer Onboarding Emails
- Subscription Renewals
- Monthly Newsletters
- Holidays
- Customer Referrals
- Customer Survey Requests

Automation
Streamline your processes and increase efficiency with pre-built automation workflows for:
- Email Marketing Drip Campaigns
- Subscription Renewals
- New Customer Onboarding
- Lead Scoring and Routing
- Lead Tracking
- Lost Customer Win-back
Custom Fields
User Profiles
Reports and Dashboards
Email Marketing
Automation
How does this work?
Our customizations for the HubSpot for Insurtech platform are easily uploaded to your HubSpot Marketing and Sales Hubs in three simple steps:

HubSpot for Insurtech
Use Cases
Transform your marketing, sales, and services teams with HubSpot as your ultimate System of Engagement.
Marketing
Cross-sell and Upsell Automated Campaigns
Harness the power of all your communication channels, from email and social media to messaging, to maximize the potential for cross-sell and upsell opportunities.
Subscription Renewal Automated Campaigns
Pre-designed email templates with personalized content to contact customers 90, 60, and 15 days before the subscription renewal.
Automated Lead Distribution
Automate lead scoring and distribution by assigning leads to sales in a round-robin order or by factors like policy type, deal value, territory, intended use case, or a combination determined by a sophisticated lead scoring system.
Predictive Lead Scoring
HubSpot uses predictive machine learning algorithms to analyze your customers and determine the likelihood that your open contacts will become customers within 90 days.
Sales
Keep track of potential customers, manage your sales pipeline, and automate your sales processes and reporting.
Automated Sales Processes
Streamline your sales operations by implementing automated processes that reduce administrative tasks for your sales team, allowing them to prioritize new business opportunities and renewals.
Sales Proposals
Create agency-branded sales quotes associated with contacts, companies, and deals in HubSpot CRM. The tool automatically populates quote details from CRM data, such as contact and product information, e-signatures, and payment links.
Sales Playbooks
Playbooks are interactive cards displayed in HubSpot’s sales software. When speaking with prospects and customers, your Sales Executives and Customer Success teams can access these for guidance and create structured notes available across the HubSpot customer platform.
Email Sequences
Develop email sequences for sales to enhance the effectiveness and efficiency of communication with prospective customers.
Service
New Customer Onboarding
Delight new customers with a sequence of captivating welcome emails, expressing gratitude for their business and keeping them engaged with personalized updates.
Customer Feedback Surveys
Gather valuable feedback by seamlessly delivering customer satisfaction surveys via email, chat, or prominently showcasing them on your website.
Key HubSpot Functionality for Insurtech

Lead Management & Prospecting Workspace
Keep your agents, producers, and CSRs focused on their tasks as they engage their leads and qualified prospects.

Call Tracking Software
HubSpot's Call Tracking Software tool allows calls to be placed directly from a browser or a desk phone, and automatically tracks and logs sales calls in your CRM.

Meeting Scheduler
Meeting Scheduler syncs with your calendar and tracks meeting within HubSpot. Create round-robin team calendars or individual calendar links that can be used on your website, emails or any channel you prefer!

Customer Success Workspace
The customer success workspace is a personalized HubSpot workspace that allows customer success managers to manage their book of business and upcoming success activities in one place. It helps them stay organized, prioritize tasks, and optimize their schedule.

Predictive Lead Scoring
HubSpot's predictive lead scoring uses machine learning to analyze thousands of data points and determine which leads are most likely to convert into customers. The system becomes smarter over time, resulting in a self-optimizing lead scoring system.

HubSpot Mobile App
Users of HubSpot’s mobile app can perform all the tasks they typically do on a desktop CRM: entering and updating contact records and viewing historical customer timelines to gain additional context.
Integrations
The HubSpot App Marketplace contains over 1,700 options for HubSpot-certified integration apps. We have listed some of the most commonly used applications by insurtech companies.
Best of all, many of these integrations are free!
✔️Agency Management Systems
✔️Calling
✔️CRM
✔️Finance
✔️Insurance Apps
✔️Sales Enablement
✔️Social Media
✔️Website and CMS
Why Should I Use HubSpot?

Scaleability
HubSpot is a full-function, enterprise sales, marketing, and services platform that can scale to meet your current and future needs.
Enrich Your Data
HubSpot automatically enriches your company and also offers several 3rd party data enrichment tools that integrate with HubSpot.
Simplicity
Your customer and prospect data is synced to one HubSpot database that is shared with the HubSpot Sales, CRM, Marketing, and Services platforms.
Generate New Revenue
HubSpot can integrate with your website to generate new inbound leads for your agency 7x24x365.
HubSpot for Insurtech Overview and Demo
Schedule a time to discuss how our customized version of HubSpot can be implemented for your organization.
Our HubSpot Platform Expertise
HubSpot Marketing Hub
Marketing automation platform with all your marketing tools and data in one place.
HubSpot Operations Hub
Operations software that lets you easily sync, clean, and curate customer data, and automate business processes.

HubSpot CRM
Free CRM to store all contact, company, and deal info for a complete view of your customers.