What Stage of Growth Are You In?

TSI Consultants specializes in developing inbound marketing programs for solution providers targeting the Insurance industry. We help you bring together all the functions that drive bottom line success. By focusing your company with an integrated sales and marketing strategy, it’s our job to make sure your firm is ready to hit the ground with agility and intelligence in the marketplace.


Market Expansion

Companies that are interested in extending their offerings into the Insurance industry.

Growing Companies

Companies that want to increase their market share in the Insurance industry.

Startup Companies

Angel or Venture Capital-backed companies targeting or exploring in the Insurance industry.

What is Inbound Marketing?

Not familiar with Inbound Marketing?  No problem!  Learn more about inbound marketing methodology and how it applies to the insurance industry.

Industry Expertise

Need Help Determining What Segments of the Insurance Industry to Target?

The most successful companies providing product and solutions to the insurance industry all share one common attribute:  they understand what market segment or segments they can compete in.  Many times this is determined after months or even years of entering multiple segments using a “trial and error” approach.

Inbound marketing for property and casualty industry


The Property/Casualty market segment consists of several types of insurers ranging from household names to new insurers who are introducting disruptive models to the market.

Carrier groups, mutual insurance companies, online insurace providers and MGAs sell coverges through multiple channels for:

  • Commercial Lines - these insurers typically provide coverage for commercial auto, general liability for businesses
  • Personal Lines - insurance the most people are familiar with; home, auto, and umbrella coverages
  • Speciality Lines - insurers who provide uniquie, specialized or higher risk coverges such as environmental policies
Inbound marketing for workers' compensation industry

Workers' Compensation

Workers’ Compensation is a large market that consists of insurers who provide workers' comp policies as well as organizations that choose to self-insure themselves for workers' comp. With the continued changes in heathcare, compliance and new types of jobs, both insurers and self-insured organizations continue to investing in technology and services such as:

  • Core Systems - claims, policy administration and billing systems
  • Business intelligence - data analytics, predictive analytics and reporting capabilities
  • Self-Service Portals - for employees, members, policyholders, brokers, and TPAs
Inbound marketing for self-insured industry


In North America, there are over 7,500 self-insured companies that span across multiple verticals. This accounts for 30% of the insurance market, and it continues to grow with the addition of new Risk Retention Groups and Captive companies. We have experience working across all areas of the self-insured market including:

  • Captives – currently 40% of major U.S. corporations and many multinational companies own their own captive insurance company
  • Risk Pools – typically public organizations such as K-12 school systems, higher education, cities, towns, and counties
  • Self-Insured – companies that range in size from F500 multi-billion corporations to small organizations with under 50 employees. Self-insured companies are found in multiple vertical industries.
Request a strategy session with TSI Consultants

Schedule a Strategy Session with Us

Is your company facing challenges with:

  • Missing sales opportunities due to lack of awareness of your company by insurers?
  • Missing sales opportunities due to the lack of your awareness of them?
  • Flat or declining market share?
  • Outdated positioning and messaging of your company, products or services?
  • Developing relevant content on a consistent basis?

Request a complimentary strategy session to explore the components of our inbound marketing program to attract, convert, close and retain new customers in the insurance industry.

Request a Strategy Session

TSI Consultants Inbound Marketing and Sales Blog

Sign up for our weekly blog regarding information on selling and marketing into the insurance industry.

Some of our recent articles include:

4 Reasons Why Inbound Sales Works in the Insurance Industry

Is Your Legacy Sales Approach Making You Hard to Buy From?

10 Signs Your Marketing Automation System is Underutilized


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