What Stage of Growth Are You In?

TSI Consultants specializes in developing inbound marketing programs for solution providers targeting the Insurance industry. We help you bring together all the functions that drive bottom line success. By focusing your company with an integrated sales and marketing strategy, it’s our job to make sure your firm is ready to hit the ground with agility and intelligence in the marketplace.


Market Expansion

Companies that are interested in extending their offerings into the Insurance industry.

Growing Companies

Companies that want to increase their market share in the Insurance industry.

Startup Companies

Angel or Venture Capital-backed companies targeting or exploring in the Insurance industry.

What is Inbound Marketing?

Not familiar with Inbound Marketing?  No problem!  Learn more about inbound marketing methodology and how it applies to the insurance industry.

Video Marketing

87% of video marketers say video has increase traffic to their website. - Wyzowl, 2019.


explainer video

Explainer Videos

Explainer videos are used to either help someone understand how to solve a problem or how they can take advantage of a new opportunity.

Learn More

demo videos

Demo Videos

If your organization is in the process of moving towards adding videos to your online content strategy, demonstration videos are a great place to start.

Learn More



Live and on-demand webinars become more popular with the recent cancellations of live events, and to share your knowledge with your prospects and customers.

Learn More

Industry Expertise

Need Help Determining What Segments of the Insurance Industry to Target?

The most successful companies providing product and solutions to the insurance industry all share one common attribute:  they understand what market segment or segments they can compete in.  Many times this is determined after months or even years of entering multiple segments using a “trial and error” approach.

Inbound marketing for property and casualty industry


The Property/Casualty market segment consists of several types of insurers ranging from household names to new insurers who are introducing disruptive models to the market.

We have experience helping insurtech companies create awareness and generate demand with carrier groups, mutual insurance companies, online insurance providers and MGAs across all lines of business:

  • Personal Lines
  • Commercial Lines
  • Workers' Compensation
Inbound marketing for workers' compensation industry

Life Insurance

Life insurance carriers are investing in insurtech solutions that can help them improve the customer experience with their policyholders and advisors.

They are also looking for ways to extend their distribution channels through digital marketplaces.

Our experience ranges across:

  • Group Life
  • Individual Life
  • Voluntary Benefits
Inbound marketing for self-insured industry


In North America, there are over 7,500 self-insured companies that span across multiple verticals. This accounts for 30% of the insurance market, and it continues to grow with the addition of new Risk Retention Groups and Captive companies.

We have experience working across all areas of the self-insured market including:

  • Captives
  • Risk Pools
  • Self-Insured
Request a strategy session with TSI Consultants

Schedule a Strategy Session with Us

Is your company facing challenges with:

  • Missing sales opportunities due to lack of awareness of your company by insurers?
  • Missing sales opportunities due to the lack of your awareness of them?
  • Flat or declining market share?
  • Outdated positioning and messaging of your company, products or services?
  • Developing relevant content on a consistent basis?

Request a complimentary strategy session to explore the components of our inbound marketing program to attract, convert, close and retain new customers in the insurance industry.

Request a Strategy Session

TSI Consultants Inbound Marketing and Sales Blog

Sign up for our weekly blog regarding information on selling and marketing into the insurance industry.

Some of our recent articles include:

4 Reasons Why Inbound Sales Works in the Insurance Industry

Is Your Legacy Sales Approach Making You Hard to Buy From?

10 Signs Your Marketing Automation System is Underutilized


Subscribe to Email Updates