Paid Media and Search Ads

Paid Media and Search Ads

TSI can develop custom PPC (pay-per-click) ad campaigns for LinkedIn, Google AdWords and Facebook targeting your specific buyer personas. We provide:

• A full assessment of current paid media campaigns
• Manage and optimize existing or create new PPC campaigns
• Implement social media advertising on LinkedIn, Twitter, Facebook, and Google

Ad campaigns can be managed and optimized directly from HubSpot with the purchase of the HubSpot Ads add-on including Google AdWords campaigns and Facebook Lead Ads. We will recommend a daily or weekly budget for the cost of all PPC ads.

LinkedIn Sponsored Content

We create and manage LinkedIn Sponsored Content using the LinkedIn Campaign Manager. LinkedIn Sponsored Content ads will be tracked in HubSpot Analytics. LinkedIn Sponsored Content options include:

Sponsored Content

• Publish content on the LinkedIn feed that is the most viewed location by LinkedIn visitors
• Target persona audience based on accurate, first-party data provided by LinkedIn

Text Ads

• Simple ads that are pay per click or per impression

Sponsored InMail

• Send personalized messages to drive conversations with targeted buyer personas
• A/B testing to measure what messaging resonates with your targeted buyer personas

LinkedIn paid ads can only be tracked by HubSpot since LinkedIn discontinued the API for integration with HubSpot and other marketing automation platforms.

Google AdWords

TSI will develop Google AdWords campaigns to drive website traffic to the associated landing pages on your website. The creation and management of Google AdWords campaigns include:

• Creation or linking to an existing landing page
• Adding keywords based on topic cluster subtopics
• Selection of geographic target locations
• The recommendation and setting of your daily budget and bid calculation

Facebook Lead Ads

TSI can also create and manage Facebook lead ad campaigns that include:

• Integrate a Facebook ads account and a Facebook page(s) with HubSpot
• Integrate a Facebook Business Manager account with HubSpot
• Create Facebook lead ads
  • Linking to your company’s Facebook page(s)
  • Creating lead forms and thank you screens on Facebook
  • Audience selection
  • Determining budget and duration
  • Analyze lead results