Market Research

Validate Your Target Markets

Our Market Research offering is an interview-based methodology with the goal of aligning your value proposition with the needs of your target market segments. Our market research process involves interviewing key stakeholders within your organization, customers, prospects and some of our key contacts in the industry.

Based on the results of these interviews, the gathering of market intelligence and a review of your competitors, we develop a Market Position Document that becomes the foundation of your marketing strategy.

Project Deliverables Include:

• Customer Test Market Interviews
• Market Positioning Document
• Prospect Test Market Interviews
• Company Content Review

This process is a proven way to create, modify or validate the positioning and messaging of your organization and the solutions you provide.

Inbound Website Assessment

Have you recently invested a significant amount of time and money launching a new website that isn't generating leads for your company? If your answer is yes, you are not alone.

Most websites are not designed to generate leads, but rather showcase the products and services offered by the company. 

The good news is this can be relatively easy to correct. We analyze several aspects of your website and provide recommendations on how your website can be working hard generating leads for your company.

Project Deliverables Include:

• Content Review: Does your website provide helpful information at all three stages of the buyer's journey?
• Conversion Opportunities: What conversion opportunities or calls-to-action (CTAs) exist and where new CTAs should be placed.
• Site Navigation: How easy is it for visitors to find the information they are looking for? We evaluate how your menus are set up along with links to both internal and external pages.
• Performance: The performance of your website is crucial to increasing traffic, improving conversion rates, generating leads and revenue.
• Mobile readiness: With traffic from mobile devices increasing, your website should be optimized for mobile. We review your website to grade how mobile-friendly your site is.
• SEO: Your site has to be easy to find by interested buyers. We assess your website to determine how easy your site is to discover via search bots by grading page titles, meta descriptions and other data.
• Security: Having an SSL certificate protects your website from attacks and provides your visitors with the confidence that your site is authentic. Visitors to your site may feel safer to enter their contact information.

Our blog post "3 Reasons Your New Website Isn't Generating Leads" has more details on how companies can not only increase traffic to their website but generate leads from interested buyers.

Inbound Marketing Setup

Implementing a new marketing automation or sales CRM system can be intimidating and time-consuming.

We can set-up and customize your HubSpot Marketing Automation Platform and Sales CRM platforms for your specific needs.

Project Deliverables Include:

• Keyword analysis and development
• Social media integration of company LinkedIn, Twitter, Google+ and Facebook accounts
• Domain management
• Analytics
• Sales and marketing dashboards
• Custom reports
• Lead scoring workflow
• Sales pipeline forecasting
• Saleforce.com CRM integration

Optional Services:

• Migration of your existing website to be hosted on the HubSpot Marketing platform
• Website content repurposing and new content development
• Setup of any customizable website template packs purchased through the HubSpot Marketplace
• On-going management of your HubSpot platform

Content Development

Content is the fuel of any successful inbound marketing program. However, many organizations are overwhelmed by the thought of coming up with topics on a consistent basis to fuel their inbound marketing engine.

We specialize in helping organizations develop a content strategy to help them get started and grow with their organization.

Project Deliverables Include:

• Content Strategy Plan
• Content Calendar
• Topic Research and Recommendations

We can also participate in the development of or take on full responsibility for:

• Blog articles
• eBooks and eGuides
• Whitepapers
• Email Campaigns
• Website Pages
• Landing Pages
• CTAs or Calls-to-Action
• Press Releases

We provide you with the resources to augment your marketing team with the option to outsource your entire content development to us.

CRM Implementation

Target Contacts Early in their Buying Cycle

We have the expertise and experience to implement HubSpot CRM and Salesforce.com for sales and marketing staff as well as senior management, finance, operations and professional services. Your custom Sales Forecasting Methodology can be quickly adapted to the system and changed as your business changes.

Project Deliverables Include:

• Customizing the Account, Contact and other views to accommodate how insurance companies are organized
• The addition of 3rd party data such as AM Best to help your sales team better understand your target markets
• Role-based custom reports and views of your sales data

Optional Services:

• The integration of Salesforce Professional with HubSpot
• The integration of other leading Sales CRM systems via HubSpot approved technology partners
• Workshop-based training for your staff on your customized CRM system