Inbound Marketing Setup
Our Inbound Marketing Professional program includes the initial set-up and the on-going management of your HubSpot Marketing Automation Platform and HubSpot Sales CRM.
Deliverables Included:
- Importing contacts
- Initial keyword analysis and development
- Social media integration of company LinkedIn, Twitter, Google+ and Facebook accounts
- Migrate existing blog posts
- Domain management
- Analytics
- Sales and marketing dashboards
- Custom reports and views
- Marketing lead scoring
- Sales pipeline forecasting
- CRM integration
In addition to the initial set-up, customization of your HubSpot portal is an important step that we also provide.
GTM Strategy and Plan
Developing an effective inbound marketing strategy requires an understanding of what is currently happening in the insurance industry marketplace. Market requirements are constantly changing and a market segment that was a good target last year may not be one this year.
Deliverables Included:
- Identify Target Market Segments
- (3) Target Market Segments
- TSI Industry Contacts
- (6) Buyer Personas
- Keyword Research
- Identify Social Media Channels
- Blog Topics for Target Market Segments
- Email Campaign Strategy
- Competitor Analysis
The GTM Strategy Plan is used to set goals for your marketing initiatives and measure the results.
Blogging
Insurers are seeking solutions to their problems online on their timeline, and require different types of content at different times. They are also interested in solving business problems working with solution providers who understand their business and not just the features and benefits of their solution.
What's Included:
- Four (4) blog posts per month
- Develop a list of topics
- Write the blog post
- Images for each blog article
- Formatting of Content
- Optimization the post
- Calls-to-Action included in all blog articles
- Promote your blog posts through social media and email marketing
- Analyze the performance of your blog posts
Social Media
We leverage the appropriate social media channels to help get your content in front of the right contacts and spread the word about your business.
Social Media is important to inbound marketing:
- There are +2 Billion active social media users worldwide and this number is projected to grow at 25% year over year
- 9 out of 10 U.S. businesses maintain an active presence on social media
Deliverables Included:
- Management of all social media channels
- Monitoring of all social media channels
- Automated publishing
- Daily Social Media Game Plan
Content Development
Developing relevant content to keep your contacts interested in learning more about your company and solutions throughout their buying cycle is key to any inbound marketing campaign.
The best way to keep contacts interested and engaged is to focus on developing thought leadership content. This is one of the best ways to demonstrate your knowledge of the industry as opposed to delivering a sales pitch. Our domain knowledge and experience in the insurance industry enables us to help you develop the appropriate thought leadership content for your target audience.
Deliverables Included:
- Monthly Content Calendar
- Subject Research and Recommendations
- (4) Blog articles per month
- (3) Calls-to-Action per quarter
- (3) Landing Pages including forms per quarter
- (3) Thank-you Pages per quarter
- (4) Offers Per Year - eBooks, eGuides
SEO Strategy
Search Engine Optimization is the process of improving your website so that it attracts more visitors from search engines and an important part of any inbound marketing strategy.
Having an effective SEO strategy will help interested buyers find your content at various stages of their buying cycle.
Deliverables Included:
- Keyword Research/Analysis quarterly
- Search Engine Optimization for:
- Website Pages
- Landing Pages
- Blog Articles
- Email Campaigns
- Calls-to-Action
- Competitor Analysis and Tracking
Email Marketing
Email marketing continues to be an effective method of communicating with prospects and customers.
Some of the reasons why email works:
- Email is a channel that you own
- 77% of consumers prefer email for marketing communications
- Email lets you be highly personal
- 91% of consumers check their email daily
What's Included:
- (4) Email Campaigns per Month
- Images or Diagrams
- Custom email template
- Custom blog email template
- Email Analysis and Custom Reports
- Automated workflows for inbound lead assignments
- Set-up of email Sequences for Sales
Program Management
We provide on-going support for your inbound marketing program including the management of your HubSpot platform.
Deliverables Included:
- Full utilization of HubSpot Marketing Professional and HubSpot CRM Sales or Sales Pro
- Automated Inbound Lead Scoring with email notification
- Weekly Strategy/Review Calls
- Automated workflows for contact management
- Prospect management
- User and Partner Management
