The marketing methodology and processes used in our inbound marketing programs are developed with a deep understanding of the insurance buying cycle, with a focus on how insurers are currently identifying, researching, evaluating and selecting products and solutions.
Our Inbound Marketing Professional program is designed for small to mid-size organizations with less than 10,000 contacts.
Our Inbound Marketing Professional program includes the initial set-up and the on-going management of your HubSpot Marketing Automation Platform and HubSpot Sales CRM.
In addition to the initial set-up, customization of your HubSpot portal is an important step that we also provide.
Developing an effective inbound marketing strategy requires an understanding of what is currently happening in the insurance industry marketplace. Market requirements are constantly changing and a market segment that was a good target last year may not be one this year.
The GTM Strategy Plan is used to set goals for your marketing initiatives and measure the results.
Insurers are seeking solutions to their problems online on their timeline, and require different types of content at different times. They are also interested in solving business problems working with solution providers who understand their business and not just the features and benefits of their solution.
We leverage the appropriate social media channels to help get your content in front of the right contacts and spread the word about your business.
Social Media is important to inbound marketing:
Developing relevant content to keep your contacts interested in learning more about your company and solutions throughout their buying cycle is key to any inbound marketing campaign.
The best way to keep contacts interested and engaged is to focus on developing thought leadership content. This is one of the best ways to demonstrate your knowledge of the industry as opposed to delivering a sales pitch. Our domain knowledge and experience in the insurance industry enables us to help you develop the appropriate thought leadership content for your target audience.
Search Engine Optimization is the process of improving your website so that it attracts more visitors from search engines and an important part of any inbound marketing strategy.
Having an effective SEO strategy will help interested buyers find your content at various stages of their buying cycle.
Email marketing continues to be an effective method of communicating with prospects and customers.
Some of the reasons why email works:
We provide on-going support for your inbound marketing program including the management of your HubSpot platform.
Have you recently invested a significant amount of time and money launching a new website that isn't generating leads for your company? If your answer is yes, you are not alone.
Most websites are not designed to generate leads, but rather showcase the products and services offered by the company.
The good news is this can be relatively easy to correct. We analyze several aspects of your website and provide recommendations on how your website can be working hard generating leads for your company.
Project Deliverables Include:
Our blog post "3 Reasons Your New Website Isn't Generating Leads" has more details on how companies can not only increase traffic to their website but generate leads from interested buyers.
If you choose to host your website on the HubSpot Content Optimization System (COS), we offer several migration options to meet your specific needs:
HubSpot Academy offers several excellent online courses that are available to your sales and marketing teams to become proficient in inbound marketing. We augment the HubSpot training with live, online training of how to leverage the power of inbound marketing when targeting the insurance industry.
Our Inbound Sales Assessment service can help you decide if an inbound sales approach makes sense for your organization.
If you decide to move forward with implementing an inbound sales strategy, can work with you to develop a transition plan that spans weeks or months.