Do you know how most insurers identify potential solutions to solve a business problem or take advantage of an opportunity in the market? Like everybody else they start by searching the web.
When buyers visit your website are you making it easy for them to learn how you can help them? With so many options to choose from in the market, educating visitors on how you can solve their problem will separate you from competitors.
What can you offer an interested buyer to test your product or service in their environment and ultimately become a customer? Before making a decision, many insurers may want something more than the "Contact Us" option.
Successful companies continue marketing to their customers to update them on new ways they can help them and develop a loyal customer base of promoters of their company.
You want to attract contacts that will potentially become leads. Attract your ideal customer or buyer persona by creating content that's valuable and easy for them to find.
Once you've got visitor to your site, the next step is to convert those visitors into leads by gathering their contact information. In order to get this valuable information, you need to offer something up in return that is helpful and valuable to them.
One you've attracted the right visitors and converted the right leads, you need to transform those leads into customers with targeted, automated email nurturing and social media interaction.
Using context and personalization to deliver tailored messages, continue to engage with, delight, and (hopefully) upsell your current customer base into happy promoters of your company.