Website Assessment
Have you recently invested a significant amount of time and money launching a new website that isn't generating leads for your company? If your answer is yes, you are not alone.
Most websites are not designed to generate leads, but rather showcase the products and services offered by the company.
The good news is this can be relatively easy to correct. We analyze several aspects of your website and provide recommendations on how your website can be working hard generating leads for your company.
Project Deliverables Include:
- Content Review: Does your website provide helpful information at all three stages of the buyer's journey?
- Conversion Opportunities: What conversion opportunities or calls-to-action (CTAs) exist and where new CTAs should be placed.
- Site Navigation: How easy is it for visitors to find the information they are looking for? We evaluate how your menus are set up along with links to both internal and external pages.
- Performance: The performance of your website is crucial to increasing traffic, improving conversion rates, generating leads and revenue.
- Mobile readiness: With traffic from mobile devices increasing, your website should be optimized for mobile. We review your website to grade how mobile-friendly your site is.
- SEO: Your site has to be easy to find by interested buyers. We assess your website to determine how easy your site is to discover via search bots by grading page titles, meta descriptions and other data.
- Security: Having an SSL certificate protects your website from attacks and provides your visitors with the confidence that your site is authentic. Visitors to your site may feel safer to enter their contact information.
Our blog post "3 Reasons Your New Website Isn't Generating Leads" has more details on how companies can increase traffic to their website AND generate leads from interested buyers.
Website Migration
If you choose to host your website on the HubSpot Content Optimization System (COS), we offer several migration options to meet your specific needs:
Options Include:
- Migration and hosting of your current website content and theme style to the HubSpot COS
- Migration of your website content to a default HubSpot website theme
- Migration of your website content to a website template pack purchased through the HubSpot Marketplace
Training - Inbound Marketing for the Insurance Industry
We can provide your sales and marketing teams with online training on how to leverage the power of inbound marketing when targeting the insurance industry.
Deliverables Included:
- Overview of targeted industry segments
- Best practices for marketing to insurance carriers, MGAs, TPAs and program administrators
- Best practices for marketing to self-insured organizations
Inbound Sales Assessment
Our Inbound Sales Assessment service can help you decide if an inbound sales approach makes sense for your organization.
Deliverables Include:
- Analysis of your current sales process; what has worked well and what hasn't
- Inbound sales SWOT analysis of your organization:
- Strengths
- Weaknesses
- Opportunities
- Threats
- Implementation plan: from the SWOT analysis, we develop a plan that includes the approximate cost and time required to implement an inbound sales strategy for your company
- Key findings and recommendations
If you decide to move forward with implementing an inbound sales strategy, we can work with you to develop a transition plan that spans weeks or months.
Marketing Strategy and Gameplan
Develop a marketing strategy to achieve your business goals
Working closely with your senior team, we will develop a comprehensive marketing strategy and gameplan that will identify the best opportunities for your marketing budget. We take into consideration upcoming opportunities in the industry where your product or service would be of interest to your target audience. Our goal is to provide you with a well thought-out, proactive marketing gameplan.
Project Deliverables Include:
- Identify target market segments
- Buyer persona development
- Keyword research
- Social media integration of your company's LinkedIn, Twitter, Google+ and Facebook accounts
- Blog topics
- Email campaigns
- Competitive analysis
By having a marketing gameplan in place, you can set goals for your marketing team and measure the results. We can help you set the appropriate goals to determine what is working well and what's not so adjustments can be made to your strategy.
