Everyone is familiar with explainer videos. We've all seen large companies that are household names use explainer videos. Today, many lesser-known companies and insurtech startups are using them.
The most commonly-created types of video are explainer videos (72%) presentation videos (49%) testimonial videos (48%) sales videos (42%) and video ads (42%). Source: Wyzowl
Explainer videos are used to either help someone understand how to solve a problem or how they can take advantage of a new opportunity. Upbeat music can be used as well or sound effects to keep the audience engaged. Explainer videos should also stay between 60 and 90 seconds in length so the viewer does not lose interest.
To successfully use explainer videos, like any other content, you must tailor the message to your targeted buyer persona. This is no different than writing blog articles or whitepapers when designing an explainer video to your target audience.
We offer the following three main types of explainer videos:
Animated explainer videos are animated videos that are short in length that explains your product or services in an easy to understand format that is interesting and somewhat entertaining. The graphics used are animated characters and other attractive graphics that may or may not have a voice-over to keep the viewer's attention.
A whiteboard video is a slightly different type of explainer video that has a character writing on a whiteboard with a marker. The animation can include narration or some upbeat music. The recommended length of these videos is somewhere between one to three minutes.
It is believed by many psychologists that whiteboard videos are popular because most people remember sitting in a classroom and associate learning with what the instructor is writing on the whiteboard (or blackboard depending on your age) and therefore are more likely to retain the information.
Video ads are online display advertisements that use video as opposed to a static image to promote a product or service. These types of videos in the insurance industry are most commonly seen on LinkedIn and Twitter.
Video ads are somewhere between 10 - 15 seconds to one minute in length. Individual social media platforms all have different requirements that include the size of the video and the maximum about of time allowed for videos. Standardized templates are used based on the social media platform they are to display on.
Explainer videos are great in lots of scenarios:
47% of first-time video marketers started using video in 2019. (Source: Wyzowl)
87% of video marketers say video has increased traffic to their website. (Source: Wyzowl, 2019)