If your organization is in the process of moving towards adding videos to your online content strategy, demonstration videos are a great place to start. Not only does the bandwidth exist today to support videos, there are thousands of tools available on the market to create video content that meets your marketing budget.
Did you know more than 50% of consumers prefer video content over other forms of content?
Video marketers are said to get 66% more qualified leads yearly than those who don't focus on video.
Source: OptinMonster, 2019
A product demonstration video or "demo video" is an example of how your product or services work to educate your viewers. For example, showing how to use software, setting up a new device, or explaining a complex topic.
These videos range from 30 seconds to 5 minutes depending on where they are used in the buyer's journey and are simple to understand. Our focus is developing easy-to-understand videos that help educate your prospects on how you can solve their problem or pursue a new opportunity. Demo videos also become a repeatable sales and marketing asset for your organization.
The three main types of demo videos we offer are:
An overview demo is a pre-recorded short demo that provides a high-level overview of your product or service that are typically 60 - 90 seconds in length. The purpose of an overview demo is to help the viewer quickly determine if they should invest more time to learn about your product or service. The overview demo can be used at the TOFU (Top-of-funnel) with ungated access for visitors to your website.
The recorded demo is a more detailed walk-thru of your offerings that are somewhere in the area of 3 to 5 minutes in length. These demos are used at the MOFU (Middle-of-funnel) where interested visitors to your website will be willing to trade their contact information by submitting a form in return for access to the video.
Most organizations have experience presenting live demonstrations using using an online video conferencing tool such as Zoom, GoToMeeting or WebEx. Typically live demos fall into 3 categories:
We believe live "custom" demons should be used at the BOFU (Bottom-of-funnel) when the prospect needs as much detail as possible on how your product or service will solve their problem or help them pursue a new opportunity. For the maximum impact, organizations need to have an in-depth understanding of the prospect's needs in order to customize their demo appropriately.
There are always new ways coming out to record a demo. Currently there are a few methods that most organizations use:
Demo videos are great in lots of scenarios:
Product videos can increase purchases by 144%. (Source: Neil Patel, 2017)
87% of industry professionals say they use video as a marketing tool. (Source: Wyzowl, 2019)